# Playful Park Lookbooks The Good Guys Springtime Advertisements Display Slides and Chalk By Jordy E | Published 2015-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-guys References: [missmoss.co.za](http://www.missmoss.co.za/2015/02/17/good-guys-ss15) & [goodguys.fr](http://goodguys.fr) The latest Good Guys lookbook takes fans of the label outside. In step with the Spring/Summer 2015 season that this line caters to is designer Marion Hanania's incorporation of brightly painted swing sets and street chalk, both of which are arguable summertime staples. Much like the playful nature of these images is the main staples included in this line. Present in these advertisements are bright yellow flats, funky jean overalls and loose capri pants, letting on a relaxed, airy style of dress. Footwear plays a central role in this production. In addition to the free flowing apparel are chunky color blocked sandals and striped oxford shoes, proving that one can dress head to toe in casual apparel this season. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Outdoor-themed Fashion:** Designers can incorporate elements of outdoor play and bright colors into their clothing lines for a playful, summery aesthetic. - **Bold Shoe Styles:** Fashion brands can focus on designing colorful and chunky footwear to make a bold statement and tie together an outfit with a relaxed vibe. - **Relaxed Apparel:** Brands can create clothing that is loose-fitting and airy to cater to consumers' desires for comfortable, casual apparel. ### Who This Affects Most - **Fashion and Apparel:** Fashion companies can incorporate playful and summery elements into their clothing lines for a fresh and fun look. - **Footwear:** Footwear companies can focus on bold and colorful designs that stand out and tie together a relaxed outfit. - **Advertising and Marketing:** Agencies can create outdoor-themed campaigns that showcase casual and comfortable apparel and footwear for a relaxed summer look. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)