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# Do-Gooder Dinner Party Ads
UNICEF's Good Guys Ad Has Mother Theresa, Gandhi & Jesus Dine Together

By Laura McQuarrie | Published 2013-12-20 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/good-guys-ad
References: [designtaxi](http://designtaxi.com/news/362796/Jesus-Gandhi-And-Mother-Teresa-Star-In-UNICEF-s-New-Ads/) & [adage](http://adage.com/article/creativity-pick-of-the-day/jesus-gandhi-mother-teresa-unicef-campaign/245643/)

‘The Good Guys’ ad from [UNICEF](https://www.trendhunter.com/trends/2025-silver-lockit-collection) Sweden features a dinner party with some faces that should be familar — Jesus, Mother Theresa and Gandhi. The trio compliment each other for the efforts they’ve put forth to do some good in the world.

Then, the do-gooders turn to the end of the table, where an average guy is sitting. When he is pressed for what he did to earn a spot at the table, he simply states he “clicked a banner.”

The clever and cheeky UNICEF ad proves that with a few clicks, being able to make a difference in the world has never been easier. This is just one video in its series of ‘Good Guys’ commercials, which star these four characters in similar situations.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 62% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Virtual Dinner Parties:** The rise of virtual dinner parties allows people to connect and engage with iconic figures, inspiring conversations and meaningful interactions.
- **Interactive Advertising:** Interactive ads offer an opportunity for viewers to participate and contribute to social causes, leveraging the power of online engagement.
- **Simplifying Social Impact:** Efforts to simplify social impact invite individuals to participate in meaningful actions through simple online interactions, democratizing do-good initiatives.

### Who This Affects Most

- **Video Streaming Platforms:** Video streaming platforms can offer virtual dinner party experiences, allowing users to engage with iconic figures and foster conversations.
- **Digital Advertising:** The growing demand for interactive advertising paves the way for innovative campaigns that involve viewers in social causes.
- **Technology Platforms for Social Impact:** Technology platforms that simplify social impact initiatives by connecting users to simple online actions have the potential to disrupt traditional approaches.

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