# Naturally Sweetened Keto Jams GOOD GOOD Updated Its Line of Healthy Spreads with Three New Flavors By Riley von Niessen | Published 2021-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-good References: [goodgood.net](https://goodgood.net/collections/sweet-spreads) GOOD GOOD, a health-focused snack and spread brand that was started back in 2015 by three friends in Iceland who wanted to create better alternatives for the sugar-laden products that lined store shelves, recently unveiled a trio of new jam and jelly flavors. The latest jam flavors include Blackcurrant and Forest Fruits, which join a [Concord Grape Jelly](https://www.trendhunter.com/trends/organic-concord-grape-jelly). The delicious spreads are made with natural sweeteners like stevia and erythritol, are vegan and keto-friendly, non-GMO, and gluten free. As the spreads only contain the natural sugars from real fruits, they're also suitable for diabetics. With their health-focused formula, the spreads also contain just a fraction of the calories of traditional jams and jellies. GOOD GOOD's spreads are available for purchase from the brand's web store, as well as major retailers like [Amazon](https://www.trendhunter.com/trends/pancake-waffle-mix) and [Walmart](https://www.trendhunter.com/trends/crofters-organic-fruit-spread). Image Credit: GOOD GOOD ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Spreads:** Opportunities exist for companies to create spreads with natural sweeteners that appeal to the health-conscious consumer. - **Keto-friendly Products:** The demand for keto-friendly alternatives is growing, presenting opportunities for companies to create products that fit into this diet plan, such as keto jams. - **Low-calorie Foods:** Consumers are looking for healthier alternatives that don't sacrifice taste. Companies can capitalize on this trend by developing low-calorie food products like GOOD GOOD's line of spreads. ### Where This Applies - **Food and Beverage:** The food and beverage industry can incorporate natural sweeteners in their product lines to appeal to the health-conscious consumer. - **Health and Wellness:** The health and wellness industry can create and market more products that cater to the keto diet, such as GOOD GOOD's line of keto-friendly spreads. - **Retail:** Retailers can take advantage of consumer demand for healthier food alternatives by stocking products like GOOD GOOD's line of low-calorie spreads. ## Related on Trend Hunter - [Modernized Country-Style Jams](https://www.trendhunter.com/trends/good-good-blackberry-jam.md) - [Low-Carb Fruit Jams](https://www.trendhunter.com/trends/srsly-low-carb.md) - [Sugar-Free Dessert Spreads](https://www.trendhunter.com/trends/vegan-lemon-curd.md) - [Better-For-You Lemon Curds](https://www.trendhunter.com/trends/good-good-lemon-curd.md) - [Decadent White Chocolate Spreads](https://www.trendhunter.com/trends/belgian-choco-white-spread.md) - [Nutrient-Packed Fruit Spreads](https://www.trendhunter.com/trends/smash-foods-fruit-spreads.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Low-Sugar Hazelnut Cocoa Spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread.md) - [Superfood Fruit Spreads](https://www.trendhunter.com/trends/st-dalfour-superfruits-spreads.md)