# Bold Tonal Patterned Menswear The Good Good Good Spring/Summer 2021 Range Boasts a Bold Palette By Amy Duong | Published 2021-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-good-good-springsummer References: [sivasdescalzo](https://www.sivasdescalzo.com/en/p/club-c-85-h03328) The Good Good Good Spring/Summer 2021 collection is presented in a campaign shot by photographer Luke Kuisis, capturing the [bold color palette of the season](https://www.trendhunter.com/trends/vowels-1). The brand details the seasonal designs with stark stripes both horizontal and vertical. The sustainable approach continues as there is a strong use of deadstock materials or kikoi fabric that has been deemed faulty. Kikoi fabric is a traditional material from Kenya that is entirely crafted from cotton, woven tightly together to create an opaque look. This capsule features kikoi woven by [GOTS](https://www.trendhunter.com/trends/triangle-padded-bra), the [Global Organic Textile Standard](https://www.trendhunter.com/trends/vitamin-enriched-face-base) and is used to create the over shirts in a boxy structure, the wide legged trousers, jackets, the leisure shorts, flowing dresses, and even some of the accessories. Image Credit: Luke Kuisis ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 61% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Bold Tonal Patterns:** Design bold tonal patterned apparel for men's fashion using sustainable materials and traditional techniques. - **Deadstock Material Usage:** Utilize deadstock materials in the creation of sustainable menswear to reduce textile waste and increase eco-friendliness. - **Kikoi Fabric:** Incorporate kikoi fabric, a traditional cotton material from Kenya, into modern menswear designs for a unique and sustainable touch. ### Who This Affects Most - **Sustainable Fashion:** Establish a sustainable fashion brand that uses deadstock materials and traditional techniques to reduce environmental impact. - **Men's Apparel:** Create bold tonal patterned menswear that incorporates traditional fabrics and techniques for a unique and cultural touch in fashion. - **Textile Manufacturing:** Develop an ethical textile manufacturing company that uses traditional techniques to create unique and sustainable fabrics like kikoi. ## Related on Trend Hunter - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)