# Keto-Friendly Jams The Good Good Fruit Jams are Made without Artificial Sweeteners By Michael Hemsworth | Published 2020-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/good-good-fruit-jams References: [trndmonitor](https://trndmonitor.com/food-spotlight-good-good-delicious-fruit-jams/) & [us.goodgood.net](https://us.goodgood.net/) Traditional jams are often packed with sugar, which is something the Good Good fruit jams aim to offer an alternative to for health-conscious consumers to appreciate. The jams are made without the use of added sugar, feature a [real fruit recipe](https://www.trendhunter.com/trends/protein-collagen-fruit-spreads), are low in calories and are even free from artificial sweeteners. The jams come in four flavor options including Apricot, Blueberry, Raspberry and Strawberry, which are all between four and five calories per serving with just four grams of serving to boot. The Good Good fruit jams are perfect for consumers on [plant-based diets](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly), and are also ideal for those with diabetes, who practice the [Keto](https://www.trendhunter.com/trends/peanut-butter-keto) diet or who are simply looking for a healthier alternative to sugar-packed jams. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Alternative Sweeteners:** The rise of alternative sweeteners in jams presents an opportunity to cater to health-conscious consumers who want to reduce their sugar intake. - **Low-calorie Foods:** The growing demand for low-calorie food products creates an opportunity for the development of more jams with reduced calorie content. - **Specialized Diets:** The popularity of specialized diets like the Keto diet and plant-based diets opens up a market for jams that cater to these specific dietary needs. ### Where This Applies - **Food Manufacturing:** Food manufacturers can tap into the trend of alternative sweeteners and low-calorie foods by developing and producing healthier jams. - **Health and Wellness:** The health and wellness industry can explore the opportunity to market and distribute these Keto-friendly jams to a consumer base seeking healthier options. - **Diabetic-friendly Products:** The diabetic-friendly products industry can expand its offerings by incorporating sugar-free and low-calorie jams for individuals managing diabetes. ## Related on Trend Hunter - [Modernized Country-Style Jams](https://www.trendhunter.com/trends/good-good-blackberry-jam.md) - [Low-Carb Fruit Jams](https://www.trendhunter.com/trends/srsly-low-carb.md) - [Sugar-Free Dessert Spreads](https://www.trendhunter.com/trends/vegan-lemon-curd.md) - [Better-For-You Lemon Curds](https://www.trendhunter.com/trends/good-good-lemon-curd.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [All-Juice Frozen Ice Pops](https://www.trendhunter.com/trends/goodpop-organic-juice-blasters.md) - [No-Sugar-Added Yogurt Alternatives](https://www.trendhunter.com/trends/nosugaradded-yogurt-alternative.md)