# Modernized Country-Style Jams Good Good Blackberry Jam is Small-Batch with No Added Sugar By Michael Hemsworth | Published 2023-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-good-blackberry-jam References: [progressivegrocer](https://progressivegrocer.com/good-good-blackberry-jam) & [goodgoodbrand](https://goodgoodbrand.com/)  Jam is notorious for featuring high levels of added sugar, which is something the [Good Good Blackberry Jam](https://www.trendhunter.com/trends/vegan-lemon-curd) is here to help offer consumers an alternative to. The product from the Iceland-based brand features a rustic country-style recipe that features 60% whole fruit in the mix, but doesn't have any added sugar to give it a more health-conscious profile. The product is crafted in small batches to ensure quality, and maintains a [free-from recipe that's plant-based](https://www.trendhunter.com/trends/junkless-drizzled), gluten-free, low on the glycemic index and Keto-friendly. The Good Good Blackberry Jam has five-calories per serving with one-gram of sugar and doesn't contain any artificial ingredients. Priced at $9.99 for a 12-ounce jar, the product responds to increased calls amongst consumers for less added sugar in their favorite foods. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 21% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Reduced-sugar Jams:** The Good Good Blackberry Jam offers consumers an alternative to traditional high-sugar jams with its no added sugar recipe. - **Small-batch Production:** Crafted in small batches, the Good Good Blackberry Jam ensures quality and personalized attention in the manufacturing process. - **Health-conscious Options:** Responding to consumer demand, the Good Good Blackberry Jam is plant-based, gluten-free, low on the glycemic index, and Keto-friendly. ### Sectors Adopting This - **Food Manufacturing:** The reduced-sugar jam trend presents an opportunity for food manufacturers to develop healthier alternatives to traditional high-sugar jams. - **Artisanal Food Products:** The small-batch production trend creates opportunities for artisanal food producers to offer unique and high-quality jam products to health-conscious consumers. - **Health and Wellness:** The demand for health-conscious options like the Good Good Blackberry Jam opens up possibilities for the health and wellness industry to cater to consumers seeking healthier food choices. ## Related on Trend Hunter - [Keto-Friendly Four-Berry Jams](https://www.trendhunter.com/trends/good-good-four-fruits-jam.md) - [Low-Carb Fruit Jams](https://www.trendhunter.com/trends/srsly-low-carb.md) - [Sugar-Free Dessert Spreads](https://www.trendhunter.com/trends/vegan-lemon-curd.md) - [Better-For-You Lemon Curds](https://www.trendhunter.com/trends/good-good-lemon-curd.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md)