# Exclusive Co-Created Collaborations Target Unveiled the Second Iteration of Good & Gather Collabs By Debra John | Published 2025-05-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/good-gather-collabs References: [corporate.target](https://corporate.target.com/news-features/article/2025/05/good-gather-collabs-rodney-scott) & [instagram](https://www.instagram.com/pitmasterrodneyscott/)  Target has introduced the second installment of its 'Good & Gather Collabs' series, a limited-time collection developed in partnership with acclaimed culinary experts. This release features Rodney Scott, a James Beard Award-winning pitmaster, and offers twelve Carolina-style items, including appetizers, snacks, and sauces. Available in-store and online beginning June 1, the assortment is priced accessibly, with "most items under $4 and none exceeding $9." As such, the collaboration aims to deliver regionally inspired flavors and restaurant-quality products at everyday value. Good & Gather, launched in 2019, is Target’s top-selling owned brand, offering over 2,500 products free from artificial ingredients and high fructose corn syrup. Rodney Scott, known for his expertise in whole-hog barbecue, brings his signature Southern style to the national stage through this exclusive collection, blending culinary tradition with broad consumer appeal. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 42% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Gourmet-at-home:** The trend of gourmet-at-home is rising as consumers seek restaurant-quality products that elevate everyday meals, presenting an opportunity to bring fine dining experiences into home kitchens. - **Culinary-influencer Partnerships:** Culinary-influencer partnerships are gaining traction, offering brands fresh avenues to integrate authentic, expert-approved products, enhancing brand credibility and consumer engagement. - **Regional Flavors Global Reach:** The popularity of regional flavors with a global reach allows companies to tap into diverse culinary traditions, appealing to consumers' desire for new and authentic taste experiences. ### Who This Affects Most - **Retail,grocery:** The retail grocery industry is seeing innovation in private-label expansion, where exclusive collaborations with culinary experts offer distinctive product lines that attract discerning shoppers. - **Foodservice:** The foodservice industry is adapting by creating pre-packaged sauces and snacks that capture the essence of chef-driven menus, aiming to bring professional kitchen experiences to the retail shelves. - **Consumer-packaged Goods:** Within the consumer-packaged goods sector, co-created collaborations with culinary specialists allow brands to differentiate their offerings with unique, limited-time products that maintain high consumer interest. ## Related on Trend Hunter - [Collaborative Barbecue Marinades](https://www.trendhunter.com/trends/the-spice-house.md) - [Wholesome Accessible Kids Foods](https://www.trendhunter.com/trends/good-gather-baby-and-toddler.md) - [Whimsical Co-Branded Fashion Collaborations](https://www.trendhunter.com/trends/roller-rabbit.md) - [Collaborative Barbecue Sauces](https://www.trendhunter.com/trends/mission-bbq.md) - [Fall Farmhouse Staples](https://www.trendhunter.com/trends/chip-and-joanna-gaines.md) - [Seasonal Grocery Aisle Launches](https://www.trendhunter.com/trends/taste-the-difference.md) - [Exclusive Pet-Themed Collections](https://www.trendhunter.com/trends/cuddle-collab.md) - [Low-Cost Super Bowl Snacks](https://www.trendhunter.com/trends/target-private-label-products.md) - [Private Label Pet Products](https://www.trendhunter.com/trends/target-the-cuddle-collab.md)