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# Video Game-Themed Sneaker Packs
Nike's Good Game Pack Features Bright and Digital Graphics

By Amy Duong | Published 2020-09-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/good-game-pack
References: [hypebeast](https://hypebeast.com/2020/9/nike-blazer-mid-77-air-max-90-good-game-rainbow-midsole-8-bit-video-game-swoosh-iridescent) & [nike](https://www.nike.com/cn/launch/t/blazer-mid-77-vintage-good-game)

[Nike](https://www.trendhunter.com/trends/nike-air-snes) introduces its new Good Game pack, which is made up of the sportswear brand's iconic Blazer Mid '77 and [Air Max 90](https://www.trendhunter.com/trends/university-gold-2) sneaker silhouette. The Blazer Mid '77 is the standout design of the pack as it is crafted with a blend of materials detailed with bold detailing throughout.

The branding Swoosh accent is reworked in an 8-bit style for a digital visual on top of the white leather base foundation on both the medial and lateral side. It is further detailed with the phrase reading "Have a Good Game" beneath the back quarter in the same style font accompanied by a smiley face in place of one of the letters. It is complete with iridescent tongue tags and exposed foam heels.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 84% | Activity: 87% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Video Game-themed Sneaker Packs:** New sneaker packs featuring bold digital graphics and 8-bit style branding open opportunities for companies to partner with gaming companies and create limited-edition products.
- **Iridescent Accents in Fashion:** The use of iridescent materials on the Nike Good Game Pack opens opportunities for fashion designers to incorporate this trend in their designs.
- **Blending of Hybrid Materials:** The creation of the Blazer Mid '77 using a blend of materials and bold detailing demonstrates disruptive innovation for the athletic footwear industry by creating new and unique designs.

### Where This Applies

- **Sportswear:** The Good Game Pack presents disruption opportunities for, not only the sneaker industry but the sportswear industry as a whole to incorporate bold graphics in their designs.
- **Gaming:** Partnerships between sneaker companies and video game developers or game influencers present opportunities for revenue growth and product differentiation in the gaming industry.
- **Fashion Design:** The use of hybrid materials, bold graphics, and iridescent accents in the Nike Good Game Pack offers inspiration and opportunities for the fashion industry to create unique and innovative designs.

## Related on Trend Hunter

- [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md)
- [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md)
- [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md)
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- [Fight-Game Sneaker Collaborations](https://www.trendhunter.com/trends/bandai-namco-x-nike.md)
