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# New Year Restaurant Games
The Panda Express Good Fortune Scratcher Game Offers Instant Prizes

By Michael Hemsworth | Published 2023-01-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/good-fortune-scratcher-game
References: [chewboom](https://www.chewboom.com/2023/01/17/panda-express-launches-new-good-fortune-scratcher-game-with-instant-prizes-to-celebrate-lunar-new-year/) & [pandalny](https://www.pandalny.com/)

![New Year Restaurant Games](https://cdn.trendhunterstatic.com/thumbs/496/good-fortune-scratcher-game.jpeg)

The Panda Express Good Fortune Scratcher Game is being launched as a way for patrons to potentially access some great instant prizes. The game is available for patrons to play online and only requires them to play the [digital scratch card game](https://www.trendhunter.com/trends/starbucks-for-life-merrython) to receive one of several prizes including free egg rolls, premium upgrades to their meals and more. The brand is also offering three high-tier prizes that will be offered to winners on a weekly basis, which includes $8 off a Family Meal, $88 in gift cards or a gift card for $888.

The Panda Express Good Fortune Scratcher Game celebrates the [Lunar New Year](https://www.trendhunter.com/trends/pf-changs-lunar-new-year) in a fun, simple and inviting way that's sure to be a hit amongst avid fans of the brand.

Image Credit: Panda Express

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 19% | Activity: 21% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Instant Prize Games:** As more and more businesses implement these types of games, there is an opportunity to innovate and create new types of instant prize games that can engage customers and drive sales.
- **Online Restaurant Games:** There is an opportunity to create unique online games that can help restaurants drive customer engagement and build brand loyalty.
- **Lunar New Year Campaigns:** As the Lunar New Year becomes more widely celebrated, there is an opportunity to develop new campaigns and marketing strategies that can target this growing demographic.

### Who This Affects Most

- **Restaurant Industry:** Restaurants can create fun and engaging games that can help attract customers, increase sales, and build brand loyalty.
- **Marketing Industry:** Marketers can develop innovative campaigns that tap into the growing popularity of the Lunar New Year celebration and reach out to new and emerging demographics.
- **Technology Industry:** As online games become more popular in the restaurant industry, there is an opportunity for tech companies to provide solutions and platforms that can help businesses quickly and easily create their own unique games.

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