# Food-as-Medicine Programs The Good Food Prescription Program is Delivered by Instacart By Michael Hemsworth | Published 2022-12-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/good-food-prescription-program References: [progressivegrocer](https://www.progressivegrocer.com/good-measures-rx-program-teams-instacart) & [goodmeasures.live](https://www.goodmeasures.live/)  The Good Food Prescription program has been launched by digital health company [Good Measures](https://www.trendhunter.com/trends/atkins-simply-good-foods) as a way to help consumers ascribe to the food-as-medicine approach for everyday wellness. The program will work by harnessing the brand's patented technology to curate [meal plans personalized](https://www.trendhunter.com/trends/personalized-nutrition-service) to their according to their health profile, food preferences and more. The program will then generate a shopping list which, thanks to [Instacart](https://www.trendhunter.com/trends/instacart-health), will be purchased and delivered using its new Care Carts technology. The program approach could help consumers to eat well in an ultra-easy manner that could greatly benefit their overall health. Chief Customer Officer at Good Measures Caroline Carney commented on the Good Food Prescription program saying, "Diet-related disease is the No. 1 cause of death in the United States, with a price tag of $1.7 trillion in direct medical expenditures and indirect costs.This is a tragedy of epidemic proportions. By choosing our Good Food Prescription program, health plans such as WellCare of Kentucky are showing their commitment to food as medicine as a way to prevent disease, slow disease progression and improve health equity.” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 93% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Food-as-medicine Programs:** The rise of personalized meal plans as a means to address diet-related diseases presents an opportunity for innovative meal delivery services to integrate with healthcare providers. - **Patented Meal Planning Technology:** Companies that develop and patent technology that tailors meal plans to individuals' health needs can disrupt the healthcare industry by lowering healthcare costs and improving health outcomes. - **Health Equity Solutions:** The Good Food Prescription program's focus on improving health equity through food-as-medicine could serve as a disruptive innovation opportunity for companies to reevaluate their approaches to healthcare and wellness. ### Industries Being Reshaped - **Healthcare:** The personalized, preventative approach of food-as-medicine programs presents a major disruption to the traditional healthcare industry model. - **Meal Delivery Services:** Meal delivery services can expand into the healthcare space by partnering with healthcare providers and developing technology for personalized meal planning to address diet-related diseases. - **Technology:** The combination of healthcare and meal delivery services by using patented technology for personalized meal planning presents a new opportunity for healthcare technology companies looking to disrupt the healthcare industry. ## Related on Trend Hunter - [Healthy Eating Grocery Initiatives](https://www.trendhunter.com/trends/instacart-health.md) - [Health-Focused Meal Planning Programs](https://www.trendhunter.com/trends/good-food-real-results.md) - [Custom Meal Plans](https://www.trendhunter.com/trends/custom-meal-plans.md) - [Weight Loss Medication Meals](https://www.trendhunter.com/trends/good-fuel-meal-range.md) - [Healthy Eating-Focused Advocacy Programs](https://www.trendhunter.com/trends/eat-different.md) - [Food Insecurity-Targeting Community Initiatives](https://www.trendhunter.com/trends/coordinated-care.md) - [Medically Tailored Meals](https://www.trendhunter.com/trends/nimbus-meals-by-snap-kitchen.md) - [GLP-1 Weight Management Meals](https://www.trendhunter.com/trends/field-doctor-meal-range.md) - [Cancer Patient Nutrition Initiatives](https://www.trendhunter.com/trends/farmboxrx-and-unite-for-her.md)