# Immunity-Supporting Bread Fibers GoodMills Innovation Good Fibres 10+1 is Made from 10 Sources By Michael Hemsworth | Published 2020-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-fibres-101 References: [foodbev](https://www.foodbev.com/news/goodmills-innovation-introduces-immunity-supporting-blend-for-baked-goods/) & [goodmillsinnovation](https://www.goodmillsinnovation.com) Immunity-supporting products are continuing to become more popular amongst consumers looking to stay healthier during the ongoing pandemic, so [GoodMills Innovation](https://www.trendhunter.com/trends/gowell-tasty-protein) [Good Fibres](https://www.trendhunter.com/trends/dietary-supplement-system) 10+1 has been launched as a new way to help with this. The product is a mix of [dietary fibers](https://www.trendhunter.com/trends/35-gut-booster-mega-mix) that have been sourced from 10 foods including fruits, vegetables and cereals along with wheat germ in order to offer support for the body's intestinal flora and thus boost the immune system. The ingredient is positioned as being great for a wide array of baked goods to help enhance their nutritional profile in a simple, effective way. Heading of Marketing Jutta Schock explained the GoodMills Innovation Good Fibres 10+1 further saying, "Until recently, a strong immune system was a topic mainly discussed during the winter cold and flu season, but this is changing. The need for a powerful immune system is becoming a permanent topic – across seasons and generations. Good Fibres 10+1 makes it easy for the baking industry to respond to this current consumer demand with tasty, health-boosting products.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Immunity-supporting Products:** The popularity of immunity-supporting products is rising as consumers prioritize their health during the pandemic, creating opportunities for innovative immune-boosting solutions. - **Functional Food Ingredients:** The use of functional food ingredients, such as dietary fibers sourced from various foods, is increasing to enhance the nutritional profile of baked goods and other food products. - **Year-round Immune Support:** The shift towards year-round focus on immune system health presents a market for products that offer continuous and long-term immune support for consumers. ### Where This Applies - **Baking Industry:** The baking industry can capitalize on the demand for immunity-supporting products by incorporating innovative ingredients like GoodMills Innovation Good Fibres 10+1 into their baked goods. - **Functional Food Industry:** The functional food industry can leverage the trend of immunity-supporting products by developing and marketing innovative functional ingredients to enhance the nutritional value of various food products. - **Health and Wellness Industry:** The health and wellness industry can tap into the year-round focus on immune system health by offering a range of products that provide continuous immune support and meet consumer demand. ## Related on Trend Hunter - [Immunity-Supporting Cereal Products](https://www.trendhunter.com/trends/allbran-immune-care.md) - [Nutrient-Dense Bakery Products](https://www.trendhunter.com/trends/modern-baker-superloaf.md) - [Fiber-Boosting Bakery Ingredients](https://www.trendhunter.com/trends/highmac-brans.md) - [Next-Generation Bread Ingredients](https://www.trendhunter.com/trends/panvivo-gpl1ve-bread-concentrate.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Prebiotic Baked Breads](https://www.trendhunter.com/trends/bread-prebiotic-multigrain.md) - [Prebiotic-Enhanced Breads](https://www.trendhunter.com/trends/hero-bread.md) - [Nutrient-Packed Bakery Products](https://www.trendhunter.com/trends/functional-breads.md) - [Fiber-Enriched Milk Products](https://www.trendhunter.com/trends/avonmore-fibre-plus-milk.md)