# Fairly Traded Fashion Lines Good & Fair Clothing Uses Organic Materials and Pays Equitable Wages By Sarah Moore | Published 2012-07-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/good-fair-clothing References: [goodandfairclothing](http://www.goodandfairclothing.com) Frustrated about the lack of socially responsible clothing available on the market, Shelton Green founded Good & Fair Clothing to provide consumers with the option of purchasing garments made from [fairly traded and organic materials](https://www.trendhunter.com/trends/organic-cotton). The line creates all of its tee shirts, ladies underwear and men's boxer briefs using a visible supply chain dedicated to transparency in the manufacturing process and ensuring that workers are paid a fair wage for their labor. All of their cotton is certified to be 100 per cent organic and they operate using environmentally conscious manufacturing processes. The company also works in association with [Fair Trade USA](https://www.trendhunter.com/trends/sustainable-luxury-bedding) to ensure that every step in the production of their clothing is ethical and that those who farm their materials and sew their garments are provided with equitable pay. **Contact Information** Good & Fair Clothing [website](http://www.goodandfairclothing.com/) Good & Fair Clothing on [Facebook](http://www.facebook.com/pages/Good-Fair-Clothing/113158155381847) Good & Fair Clothing on [Twitter](https://twitter.com/goodandfair) Good & Fair Clothing on [Vimeo](http://vimeo.com/user4132117) Good & Fair Clothing [Tumblr](http://goodandfair.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Responsible Clothing:** Opportunity to disrupt the fashion industry by offering clothing made from fairly traded and organic materials that ensures ethical production and fair wages. - **Transparent Supply Chain:** Opportunity to disrupt traditional manufacturing processes by implementing a visible supply chain that promotes transparency and accountability. - **Ethical Fashion:** Opportunity to disrupt the fashion industry by partnering with Fair Trade organizations to ensure every step in the production process follows ethical practices. ### Who This Affects Most - **Fashion:** The fashion industry can embrace socially responsible clothing and transparent supply chains to meet the increasing demand for ethical fashion. - **Sustainable Manufacturing:** Embracing the use of organic materials and environmentally conscious manufacturing processes can disrupt the manufacturing industry and meet the growing consumer demand for sustainability. - **Fair Trade:** The fair trade industry can collaborate with clothing companies to ensure fair wages and ethical production practices, disrupting traditional labor practices in the fashion industry. ## Related on Trend Hunter - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Organic Cotton Bedding Lines](https://www.trendhunter.com/trends/yumeko.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md)