# Probiotic Lactose-Free Milks Good Culture Probiotic Milk Comes in Two Options By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-culture-probiotic-milk References: [foodbev](https://www.foodbev.com/news/dfa-partners-with-good-culture-to-launch-probiotic-milk/) & [goodculture](https://www.goodculture.com)  The [Good Culture](https://www.trendhunter.com/trends/good-culture-lactosefree) Probiotic Milk has been created in partnership with the [Dairy Farmers of America](https://www.trendhunter.com/trends/dairy-and-plantbased-milks) as a product that will provide the benefits of milk in a lactose-free way. The product is crafted with a patented probiotic that's shown to support good digestion and the immune system, and comes in two lactose-free varieties including Whole Milk and 2% Reduced Fat Milk. Each of the products have an extended shelf life (ESL) and boast one-billion [probiotic cultures](https://www.trendhunter.com/trends/probiotic-kefir-butter) in every 12-fluid-ounce serving. Senior Vice President of Marketing, DFA Dairy Brands Rachel Kyllo commented on the Good Culture Probiotic Milk saying, "With the continued growth and consumer interest in probiotics and gut health, we’re really excited to bring this great-tasting milk with probiotics to store shelves in partnership with the Good Culture brand, which is so well known for producing on-trend, cultured dairy products." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 44% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Lactose-free Milk:** The development of patent probiotics opens the door to the creation of additional lactose-free dairy products. - **Extended Shelf Life Dairy Products:** The use of extended shelf life technology represents a disruptive opportunity for brands within the dairy industry. - **Increased Demand for Probiotics:** The growing demand for probiotic products creates an opportunity for dairy brands to capture an increasingly health-conscious consumer base. ### Where This Applies - **Dairy Industry:** The development of Good Culture's Probiotic Milk highlights the growing trend towards healthier, more innovative dairy products. - **Functional Foods Industry:** The growing demand for probiotics represents an opportunity for brands within the functional foods industry to develop new products that promote health and wellness. - **Packaged Goods Industry:** The use of extended shelf life technology in dairy products presents an opportunity for brands within the packaged goods industry to offer longer-lasting, more convenient products to consumers. ## Related on Trend Hunter - [Probiotic Cultured Milks](https://www.trendhunter.com/trends/filmjolk.md) - [Lactose-Free Dairy Lines](https://www.trendhunter.com/trends/prairie-farms-1.md) - [Lactose-Free Dairy Products](https://www.trendhunter.com/trends/hiland-dairy-lactosefree.md) - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Cultured Probiotic-Rich Butters](https://www.trendhunter.com/trends/probiotic-kefir-butter.md)