# Award-Winning Craft Spirits Hubs The Good Craft Co. Wins at ProWine Mumbai 2025 By Kalin Ned | Published 2025-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/good-craft-co References: [thehindu](https://www.thehindu.com/brandhub/pr-release/the-good-craft-co-caps-off-a-remarkable-debut-year-with-a-win-at-prowine-mumbai/article70306447.ece)  The Good Craft Co., an initiative established by [Diageo India](https://www.trendhunter.com/trends/awardwinning-whisky-collection), has concluded its inaugural year of operation and recently received the 'Excellence in Creating a World-Class Platform to Promote Indian Craft Spirits' accolade at ProWine Mumbai 2025, a prominent international trade exhibition for alcoholic beverages. The venture was awarded for its role in developing a platform to advance Indian craft spirits. Since its inception, the Good Craft Co. has focused on creating a centralized community for distillers, hospitality experts, and enthusiasts, primarily through its physical location in Bangalore known as The Flavour Lab. This venue has hosted a variety of [educational events](https://www.trendhunter.com/trends/spirithouse-toronto) covering topics such as [sustainable practices](https://www.trendhunter.com/trends/sustainable-cocktail-distillery), traditional indigenous liquors, and modern mixology. A significant future undertaking for the platform is the planned 2026 opening of a larger multifaceted destination in Goa, intended to house production facilities, a retail space, and an experiential centre dedicated to showcasing domestic craft beverage producers. Image Credit: Good Craft Co. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 17% | Activity: 24% | Freshness: 56% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Craft Spirits Collaboration:** Platforms like The Good Craft Co. are fostering innovation by bringing together distillers, hospitality experts, and enthusiasts to create a supportive community for the craft spirits industry. - **Sustainability in Beverage Production:** Educational events at The Flavour Lab emphasize sustainable practices, highlighting a growing trend of eco-friendly innovation in the production of craft spirits. - **Experiential Beverage Centers:** The upcoming multifaceted destination in Goa offers a new blueprint for experiential centers that integrate production facilities and retail spaces with interactive exhibits, enhancing consumer engagement with craft spirits. ### Where This Applies - **Craft Spirits Industry:** The recognition at ProWine Mumbai 2025 underscores the rising significance and potential of the craft spirits industry in India, which is being advanced through platforms like The Good Craft Co. - **Sustainable Business Operations:** By focusing on sustainable practices within the beverage industry, initiatives are paving the way for eco-conscious business models that appeal to environmentally-aware consumers. - **Culinary Tourism:** With plans for a destination in Goa that combines production, retail, and experiential learning, the initiative taps into the culinary tourism industry by offering unique craft beverage experiences. ## Related on Trend Hunter - [Award-Winning Single Malt Whiskies](https://www.trendhunter.com/trends/awardwinning-single-malt.md) - [Paper-Packaged Private Label Wines](https://www.trendhunter.com/trends/the-collective-good-wine-range.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Award-Winning Ginger Beers](https://www.trendhunter.com/trends/ginger-beer1.md) - [Branded Spirit Cocktail Competitions](https://www.trendhunter.com/trends/hepple-gin.md) - [Regional Indian Gin Ranges](https://www.trendhunter.com/trends/indian-gin-collection.md) - [Indian Winter Wheat Vodkas](https://www.trendhunter.com/trends/cashmir-vodka.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Award-Winning Liqueur Producers](https://www.trendhunter.com/trends/liqueur-producer.md)