# Fresh Homegrown Cooking Oils Fresh Press Farms Boasts an Innovative Approach to Good Cooking Oils By Kalin Ned | Published 2023-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/good-cooking-oils References: [freshpressfarms](https://freshpressfarms.com/collections/all)  Good cooking oils are not always easy to come by as optimizing freshness and taste with minimal processing is a difficult process. Luckily for consumers, brands like Fresh Press Farms have it figured out. Described as "makers of homegrown, [cold-pressed cooking oils](https://www.trendhunter.com/trends/the-olive-oil-guy) bottled in packaging you’ll want to display on your counter all year long," Fresh Press Farms prioritizes freshness, ethical ingredient sourcing, and innovative presentation. The olives are sourced from the brand's Georgian farm which is home to 2.1 million olive trees. The olives are cold-pressed in [Fresh Press Farms'](https://www.trendhunter.com/trends/sunflower-oil-high-oleic) mill and bottled on-site. Fresh Press Farms guarantees good cooking oils that will elevate any dish. The brand boasts a Classic Olive Oil, a Bold Olive Oil, and a Mild Olive Oil, as well as Sunflower Oil. Image Credit: Fresh Press Farms ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 93% | Activity: 97% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cold-pressed Cooking Oils:** Opportunity for brands to innovate by prioritizing freshness and minimal processing when producing cooking oils. - **Ethical Ingredient Sourcing:** Opportunity for brands to differentiate themselves by sourcing their ingredients ethically and sustainably. - **Innovative Packaging:** Opportunity for brands to stand out by incorporating innovative packaging designs for their cooking oils. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to incorporate fresh, homegrown cooking oils into their product lines. - **Agriculture:** Opportunity for agriculture companies to explore cold-pressed oil production and sustainable ingredient sourcing methods. - **Packaging:** Opportunity for packaging companies to collaborate with cooking oil brands to create unique and innovative packaging solutions. ## Related on Trend Hunter - [Fresh Homegrown Sunflower Oils](https://www.trendhunter.com/trends/sunflower-oil-high-oleic.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Modernly Branded Olive Oils](https://www.trendhunter.com/trends/single-fat-olive-oil.md) - [Direct-to-Consumer Olive Oils](https://www.trendhunter.com/trends/branche.md) - [Cultured Cooking Oils](https://www.trendhunter.com/trends/cultured-oil.md) - [Early-Harvest Olive Oils](https://www.trendhunter.com/trends/early-harvest-extra-virgin-olive-oil.md) - [Squeezable Cooking Oils](https://www.trendhunter.com/trends/squeezable-cooking-oils.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Neutral Almond Cooking Oils](https://www.trendhunter.com/trends/refined-almond-oil.md)