# Destination-Designed Scarves Good&Co Travelling Silk Scarves are Inspired by Worldliness By Romina S. Cortellucci | Published 2012-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/good-co-travelling-silk-scarves References: [frankie.au](http://www.frankie.com.au/blogs/design/goodco-scarves) & [wearegoodandco](http://wearegoodandco.com/) Good&Co Travelling Silk Scarves are the perfect accessory for the [globe-trotting fashionista](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection). Designer Lillie Toogood of the Sydney-based fashion line takes photos from her travels and repositions them on [fine fabric](https://www.trendhunter.com/trends/lilysilk-concept-store). These scarves are too good to pass up, especially if purchasing a ticket to that next fashion is a distant dream. Paris, Barcelona and Berlin are only a few of the the places these scarves can take the wearer. Each scarf provides what would be an ordinary outfit with a new, adventurous touch -- not to mention a bold pop of color atop an intricate pattern. Furthermore, not only does the line turn, "its wearer into a walking artwork," as stated on its [Facebook](https://www.trendhunter.com/trends/mozzarella-stick-scarf) page, but, "only those in the know will be aware of the detail." Making a secret society of traveling scarf sisters sounds like fun to me. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Travel-inspired Fashion:** Opportunity for designers to incorporate travel-inspired designs into their fashion lines. - **Personalized Accessories:** Potential for creating personalized accessories using images and patterns from personal travels. - **Secret Society Fashion:** Disruptive innovation opportunity to create exclusive, limited edition fashion items that create a sense of community and exclusivity among wearers. ### Where This Applies - **Fashion:** Fashion industry can capitalize on the trend of travel-inspired accessories to attract adventurous and globally-minded consumers. - **Travel:** Travel industry can partner with fashion brands to create travel-inspired merchandise that resonates with wanderlust travelers. - **E-commerce:** Online retailers can leverage the trend of personalized accessories to offer customized products, creating a unique shopping experience. ## Related on Trend Hunter - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Artist-Designed Playable Sensory Scarves](https://www.trendhunter.com/trends/art-play-silk.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md) - [Luggage Personalization Stickers](https://www.trendhunter.com/trends/cityinspired-destination-stickers.md) - [Heritage Print Travel Ranges](https://www.trendhunter.com/trends/patricia-nash-designs-travel-collection.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md)