# Minimalist Shopping Sites 'Good, Cheap, and Fast' Focuses on Simplicity in Online Shopping By Justin Lam | Published 2018-12-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/good-cheap-and-fast References: [fastcompany](https://www.fastcompany.com/90274504/hate-browsing-amazon-this-is-the-ultimate-no-frills-shopping-site?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [goodcheapandfast](https://www.goodcheapandfast.com/) Built to make online shopping less stressful and time-consuming, 'Good, Cheap, and Fast' does away with [deceptive ads](https://www.trendhunter.com/trends/px-pulse) and the general noise of online shopping sites. Created by data scientist John DeFeo, Good, Cheap, and Fast comes across as [aggressively minimalist](https://www.trendhunter.com/trends/digital-minimalist) and simply features text and descriptors instead of product shots. All of the items featured on the site are vetted by DeFeo, who combs through reviews and only includes products that have lots of positive reviews and affordable prices. Ultimately, Good, Cheap, and Fast is less of a shopping site and more of an exploration of retail philosophy. While the majority of online shops assumes buyers are maximizers, Good, Cheap, and Fast is purpose-built for satisficers: people who are looking for something good without breaking the bank or wasting time. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Shopping Sites:** Opportunity for disruptive innovation in online shopping by creating minimalist platforms that focus on simplicity and user satisfaction. ### Sectors Adopting This - **E-commerce:** Disruptive innovation opportunity in the e-commerce industry by creating minimalist shopping sites that prioritize user experience. ## Related on Trend Hunter - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Curated Quick Commerce Retailers](https://www.trendhunter.com/trends/fastaf-technologies.md) - [Book Price Finders](https://www.trendhunter.com/trends/reading-cheap.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Seamless Second-Hand Retail Expansions](https://www.trendhunter.com/trends/consignment-retailers.md) - [Navigational Grocery Store Apps](https://www.trendhunter.com/trends/speed-grocer.md) - [Minimal Task Managers](https://www.trendhunter.com/trends/easy-does-it1.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md)