# Artisanal Soy Candles The Good Candle Workshop Offers Naturally Scented and Handpoured Products By Jana Pijak | Published 2015-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/good-candle References: [goodcandlebk](http://www.goodcandlebk.com/) Good Candle is a Brooklyn-based brand that specializes in hand-poured soy candles. Made with locally sourced soy wax and natural fragrance oils, these candles not only smell incredible but are homegrown purchase worth investing in. Each of Good Candle's artisanal products is made in the company's Crown Heights, Brooklyn workshop, where they are crafted, inspected and stamped with a certification seal. The brand prides itself on simple and high quality products that will fill one's home with warmth and a refreshing scent. Each Good Candle product is packages in a glass mason jar that boasts the company's signature branding and varies from the $16 to $30 price range than changes according to size of candle. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Candles:** Disruptive innovation opportunity: Create a subscription service for artisanal candles, delivering unique scents and designs to customers on a regular basis. - **Handmade Products:** Disruptive innovation opportunity: Develop a platform that connects consumers directly with artisans, allowing them to customize and commission handmade products. - **Home Fragrance Market:** Disruptive innovation opportunity: Introduce innovative and eco-friendly home fragrance solutions, such as smart diffusers or biodegradable scent sticks. ### Sectors Adopting This - **Home Decor:** Disruptive innovation opportunity: Integrate technology into home decor products, creating interactive and adaptable designs that enhance the living space. - **Sustainable Manufacturing:** Disruptive innovation opportunity: Implement sustainable practices and materials in the manufacturing process, reducing the environmental impact of products. - **E-commerce:** Disruptive innovation opportunity: Utilize virtual reality (VR) technology to enhance the online shopping experience, allowing customers to visualize and personalize their purchases. ## Related on Trend Hunter - [Vintage-Inspired Candle Designs](https://www.trendhunter.com/trends/the-maker.md) - [Clean Ingredient Aromatherapy Candles](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles.md) - [Handcrafted Soy Candles](https://www.trendhunter.com/trends/spice-tea-exchange.md) - [Hand-Poured Soy Candles](https://www.trendhunter.com/trends/homecoming-candles.md) - [DIY Soy Candle Sets](https://www.trendhunter.com/trends/diy-soy-candle.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Clean Hand-Poured Candles](https://www.trendhunter.com/trends/california-incline.md) - [Coconut-Encased Candles](https://www.trendhunter.com/trends/backyard-candles.md) - [Science-Backed Premium Candles](https://www.trendhunter.com/trends/caftari.md)