# Multi-Benefit Body Washes Kosas' Good Body Skin Cleanses, Exfoliates and Moisturizes in One-Step By Laura McQuarrie | Published 2023-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-body-skin References: [newbeauty](https://www.newbeauty.com/new-body-care-products/6) & [kosas](https://kosas.com/products/good-body-skin?variant=41235511541817) [Kosas'](https://www.trendhunter.com/trends/double-cleansing-system) [Good](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum) Body Skin is a multi-benefit body wash that simplifies multiple steps in the shower down to just one. This multitasking cleanser doubles as an exfoliant and moisturizer thanks to an infusion of AHAs and fruit enzymes. Together, these hard-working ingredients smooth out the texture of the skin and clear pores for a bright and healthy-looking glow. The sensorial experience of using the [daily exfoliating gel cleanser](https://www.trendhunter.com/trends/propre-body-care) is enhanced by its Juicy Clean scent, which the brand likens to creamsicles. For years, skincare has been primarily focused on the face but in recent years, there has been a noticeable shift towards holistic skincare approaches that encompass the entire body. Consumers are increasingly recognizing that their skin is a large organ that deserves equal attention and care from potent, active ingredients. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 39% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-benefit Skincare:** There is a trend for skincare products to provide multiple benefits in one step, creating opportunities for streamlined routines and convenience. - **Bodycare Innovation:** There is a trend in holistic skincare approaches and attention to the entire body, which creates opportunities for innovative body care products. - **Sensory Bodycare:** There is a trend for body care products that offer sensory experiences, such as scents and textures, creating opportunities for differentiation through sensory appeal. ### Who This Affects Most - **Skincare Industry:** The skincare industry can capitalize on the trend towards multi-benefit products and create more streamlined and convenient routines for consumers. - **Bodycare Industry:** The bodycare industry can innovate by creating products that offer multiple benefits and incorporate potent, active ingredients for holistic skincare approaches. - **Fragrance Industry:** The fragrance industry can collaborate with bodycare brands to create scents that enhance the sensory experience of using body care products, creating differentiation through scent appeal. ## Related on Trend Hunter - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md) - [Sensorial Body Gels](https://www.trendhunter.com/trends/body-cleansing-gel.md)