# Apple-Infused Concealers KVD Vegan Beauty's Good Apple Concealer is Antioxidant-Rich By Laura McQuarrie | Published 2022-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-apple-concealer References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/kvd-vegan-beauty-good-apple-concealer) & [kvdveganbeauty](https://www.kvdveganbeauty.com/) When KVD Vegan Beauty's Good [Apple](https://www.trendhunter.com/trends/good-apple-bronze) Foundation launched, it quickly went viral on [TikTok](https://www.trendhunter.com/trends/all-hours-precise-angles-concealer) for its full-coverage formula and ability to melt into the skin and create a healthy-looking base—and now the cruelty-free cosmetics brand is launching Good Apple Concealer. The full-coverage concealer is lightweight and long-wearing and it seamlessly blends into the skin thanks to highly concentrated interLace pigments. Like the previously released foundation, the KVD Vegan Beauty Good Apple Concealer contains [antioxidant-rich apple extract](https://www.trendhunter.com/trends/appleinfused-skincare) and raspberry stem cells to boost hydration and reduce creasing and caking. There are 32 shades in total to choose from, and they support a wide range of undertones like copper, yellow and pink. The new concealer product is sustainably packaged with a cap containing 70% post-consumer recycled materials and a tube and box that are fully recyclable. Image Credit: KVD Vegan Beauty ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 25% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Antioxidant Cosmetics:** Opportunity for cosmetic brands to create products that contain antioxidants like apple extract and raspberry stem cells for added skincare benefits. - **Sustainable Packaging:** Opportunity for companies to create eco-friendly and sustainable packaging solutions for various cosmetic products. - **Full-coverage, Long-wearing Makeup:** Opportunity for makeup brands to innovate and create more products that provide full-coverage and are long-wearing for all-day wear. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can create products with added skincare benefits and eco-friendly packaging solutions to meet the demand of conscious consumers. - **Sustainability:** Companies can develop sustainable packaging solutions not only for cosmetics but also for various other products to reduce waste and meet consumer demands. - **Beauty:** Opportunity for the beauty industry to innovate with full-coverage and long-wearing makeup products to cater to the needs of consumers who want all-day coverage. ## Related on Trend Hunter - [Apple-Infused Bronzers](https://www.trendhunter.com/trends/good-apple-bronze.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Apple-Infused Skincare Systems](https://www.trendhunter.com/trends/apple-infused-skincare.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md)