# Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'

By Kanesa D | Published 2022-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/good-american-1
References: [fashionunited](https://fashionunited.com/news/fashion/good-american-to-launch-on-h-m-com-in-sweden-and-germany/2022121451221) & [www2.hm](https://www2.hm.com/en_ca/index.html)

Khloe Kardashian and Emma Grede’s inclusive fashion brand Good American is coming to H&M stores as a part of the retailer’s ‘H&M with Friends’ campaign. Customers in Sweden and Germany can purchase the denim line from Good American and its bodysuits and co-ords at the retailer's multi-brand destination in an inclusive size range of 00 to 32 plus.

“Joining the H&M family means that our customers will now have wider access to the Good American brand in new locations across Europe through a new and inspiring place to shop. We can’t wait to introduce Good American to H&Ms customer base to see how they style the brand in their own and unique way,” said Emma Grede.

H&M intends to give its consumers an inspirational experience by allowing other companies onto its premises. This month, Good American will be available for purchase on the German and Swedish websites of H&M.

Image Credit: H&M