# Video Game-Themed Cold Drinks Gong Cha x Final Fantasy XIV Features Limited-Edition Merchandise By Debra John | Published 2024-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gong-cha-x-final-fantasy References: [na.finalfantasyxiv](https://na.finalfantasyxiv.com/lodestone/topics/detail/e20327bc17f64798392a9fe9786dd58829c271c1) & [instagram](https://www.instagram.com/p/C9h7evpT1JB/?hl=en&img_index=1)  [Gong Cha](https://www.trendhunter.com/trends/neopets-x-gong-cha) x Final Fantasy XIV presents a unique collaboration that brings together the [popular beverage brand](https://www.trendhunter.com/trends/gong-cha-australia) and the beloved video game series. During the promotion period, fans can enjoy a selection of three FFXIV-inspired teas and have the opportunity to earn special rewards, including the charming Porxie King mount. To claim this unique in-game item, customers must purchase at least three teas in a single transaction at a participating Gong Cha store, where they will receive a unique code to redeem their Porxie King mount. The collaboration features three specially crafted drinks inspired by FFXIV characters: 'Fat Cat Brown Sugar Milk Tea,' 'Fat Chocobo Mango Frozen Tea,' and 'Cactuar Matcha Milk Tea.' Additionally, limited-edition collaboration cups adorned with FFXIV characters will be available while supplies last. This collaboration merges the [vibrant gaming culture](https://www.trendhunter.com/trends/xbox-game-pass-promotion) of Final Fantasy XIV with Gong Cha, offering a unique way to engage with a coveted game franchise. Image Credit: Gong Cha ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 57% | Freshness: 26% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Video Game-branded Beverages:** The intersection of the beverage market and gaming culture creates unique engagement opportunities for fans of both industries. - **Gamified Consumer Rewards:** Incorporating gaming rewards into purchasing behavior drives traffic and enhances consumer loyalty through interactive and desirable incentives. - **Character-themed Merchandise:** Limited-edition merchandise inspired by video game characters appeals to collectors and fans, sparking increased sales duration during promotional periods. ### Who This Affects Most - **Gaming:** The integration of gaming cultures in non-gaming products expands the reach and influence of popular game franchises. - **Beverage:** Collaborations with popular video games introduce novel marketing tactics, making everyday products more enticing and connected to trending entertainment. - **Merchandising:** Special-edition items featuring beloved characters offer collectible value, creating urgency and exclusivity that drives consumer demand. ## Related on Trend Hunter - [Video Game-Themed Drinks](https://www.trendhunter.com/trends/coco-diablo-iv-drinks.md) - [MMO QSR Meal Collaborations](https://www.trendhunter.com/trends/jollibee-x-final-fantasy-xiv-online.md) - [Virtual Pet Cafe Collaborations](https://www.trendhunter.com/trends/neopets-x-gong-cha.md) - [Energizing Video Game-Themed Drinks](https://www.trendhunter.com/trends/gong-cha-enerteas.md) - [Mini-Topping Bubble Tea Collaborations](https://www.trendhunter.com/trends/line-friends-x-gong-cha.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Messenger App Cartoon Teas](https://www.trendhunter.com/trends/line-friends.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Wizardly Tea Beverage Menus](https://www.trendhunter.com/trends/gong-cha-harry-potter.md)