# Energizing Video Game-Themed Drinks Gong cha EnerTeas Were Created with The Tetris Company By Michael Hemsworth | Published 2026-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gong-cha-enerteas References: [qsrmagazine](https://www.qsrmagazine.com/news/gong-cha-launches-tetris-inspired-energy-drinks-across-u-s-stores/) & [gong-cha](https://www.gong-cha.com)  The Gong cha EnerTeas menu has been developed in partnership with [The Tetris Company](https://www.trendhunter.com/trends/red-bull-2) as a series of energy drinks perfect for consumers to try out this spring and summer. The drink menu includes the [Firecracker](https://www.trendhunter.com/trends/firecracker-lemonade) Tropical, Sunshine Peach and Focus Dirtea options, which are each formulated with green tea for a steady, energizing feel. The drinks are launching alongside Tetris straw toppers that are limited-edition and will come with each of the beverages when ordered. The drinks are arriving at participating locations now, while the straw toppers will be on offer from June 9 through 19, 2026. Vice President of Marketing - [The Americas](https://www.trendhunter.com/trends/neopets-x-gong-cha) Missy Maio commented on the Gong cha EnerTeas menu saying, "We are thrilled to team up with The Tetris Company and bring a new wave of energy to Gong cha with our EnerTeas™. Fans love the fast-paced excitement of the game, and that same energy comes through in every sip that is bold, fun, and ready to power your day.” Image Credit: Gong cha ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 91% | Activity: 92% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Branded Gaming Beverage Collaborations:** Pairs nostalgic game IP with ready-to-drink formulations to create cross-category offerings that attract both gamers and mainstream consumers. - **Limited-edition Physical Collectibles with Consumables:** Ties short-run tangible items like themed straw toppers to purchases, generating scarcity-driven demand and repeat visits during promo windows. - **Functional Tea-based Energy Drinks:** Positions green-tea–based energy beverages as a perceived healthier alternative to traditional energy drinks, broadening appeal among wellness-conscious consumers. ### Industries Being Reshaped - **Beverage Retail Chains:** Sees potential in leveraging pop-culture tie-ins and seasonal menus to increase foot traffic and upsell higher-margin limited-time products. - **Gaming and Entertainment Licensing:** Finds opportunities in extending IP into everyday consumables to deepen fan engagement and unlock new royalty revenue streams beyond digital and merchandise sales. - **Promotional Merchandise and Packaging:** Explores integrating collectible packaging elements into single-use products to create secondary collectible markets and enhance perceived product value. ## Related on Trend Hunter - [Wintry Bubble Tea Cups](https://www.trendhunter.com/trends/snowman-bottle.md) - [Game-Honoring Energy Drink Branding](https://www.trendhunter.com/trends/red-bull-tetris.md) - [Virtual Pet Cafe Collaborations](https://www.trendhunter.com/trends/neopets-x-gong-cha.md) - [Seasonal Fruit Beverage Lines](https://www.trendhunter.com/trends/dragon-fruit-series.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Nostalgic Cartoon Beverages](https://www.trendhunter.com/trends/care-bears-inspired-drinks.md) - [Matcha-Powered Energy Drinks](https://www.trendhunter.com/trends/matcha-energy-drinks.md) - [Nostalgic Sparkling Energy Drinks](https://www.trendhunter.com/trends/gorgie-candy-twist.md) - [Exclusive Cartoon Beverage Cups](https://www.trendhunter.com/trends/peanuts-surprise-cups.md)