# Collaborative Bubble Tea Collectibles Gong cha Australia and POP MART Debut PINO JELLY Merchandise By Kanesa D | Published 2025-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gong-cha-australia References: [qsrmedia.au](https://qsrmedia.com.au/marketing/news/gong-cha-launches-pino-jelly-merch-in-pop-mart-collaboration) & [popmart](https://www.popmart.com/ca?gad_source=1&gclid=Cj0KCQiAhbi8BhDIARIsAJLOlucDRwMu3SXVzxGCThwiqahLVknZk0WwMZfNJpZa2dhOgHtutQPqrbYaAhcnEALw_wcB)  Gong cha and POP MART recently teamed up to roll out a special collection of PINO JELLY-themed merchandise. As part of the collaboration, [Gong cha Australia](https://www.trendhunter.com/trends/line-friends-x-gong-cha) will offer customers exclusive PINO JELLY POP MART cups, which fuse playful aesthetics with the brand's bubble tea beverages. For an additional $5, fans can take their experience up a notch by snagging a stylish PINO JELLY beverage bag, which is perfect for sipping on the go. Gong cha is also embracing POP MART’s wildly popular [blind box concept](https://www.trendhunter.com/trends/lenskart) to deliver an extra layer of excitement. For an additional $10, customers can purchase a blind pocket containing a surprise collectible pin. Each pocket holds one of four exclusive designs, making them must-haves for trinket collectors. Image Credit: Gong cha, POP MART ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 81% | Activity: 85% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Collectible Merchandise in F&B:** The integration of collectible merchandise with food and beverage products introduces a novel consumer engagement strategy that can boost brand loyalty and repeat purchases. - **Blind Box Marketing:** Employing the blind box concept creates a gamified purchasing experience, adding elements of surprise and anticipation that drive consumer interest and sales. - **Experience-driven Product Fusion:** Combining playful design elements with everyday products enhances consumer interaction, transforming mundane transactions into unique and memorable experiences. ### Industries Being Reshaped - **Food and Beverage:** The fusion of novel, collectible items with traditional F&B offerings taps into experiential branding, encouraging consumers to engage with products on a deeper level. - **Collectibles:** Collaboration between beverage brands and collectible designers indicates a thriving market for cross-sector partnerships that heighten consumer intrigue and collection. - **Retail Marketing:** Innovative marketing strategies such as surprise blind boxes redefine retail interactions, offering a sense of mystery that attracts diverse customer demographics. ## Related on Trend Hunter - [Mini-Topping Bubble Tea Collaborations](https://www.trendhunter.com/trends/line-friends-x-gong-cha.md) - [Collaborative Bubble Tea Tumblers](https://www.trendhunter.com/trends/gong-cha-x-peanuts.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Wintry Bubble Tea Cups](https://www.trendhunter.com/trends/snowman-bottle.md) - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea.md) - [Holiday Bubble Tea Collections](https://www.trendhunter.com/trends/biscoff-bubble-tea-line.md) - [Comforting Cartoon Drink Collaborations](https://www.trendhunter.com/trends/heytea-2.md) - [Almond Jelly Milk Teas](https://www.trendhunter.com/trends/strawberry-almond-jelly-milk-tea.md) - [Plush Monster Boba Promotions](https://www.trendhunter.com/trends/chatime.md)