# Hair Touch-Up Sprays The Gone in 7SECONDS Root Touch-Up Spray Helps Between Color Services By Laura McQuarrie | Published 2020-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gone-in-7seconds References: [thezoereport](https://www.thezoereport.com/p/30-new-november-2020-beauty-launches-that-are-all-about-making-life-simpler-40911660) & [unitehair](https://www.unitehair.com/products/gone-in-7seconds-root-touch-up-spray-medium-brown/) UNITE's Gone in 7SECONDS Root Touch-Ups are fast-drying formulas that can be used in between trips to the salon to conceal and blend hair that's grown out or gray. The flake-free, non-staining temporary root sprays are designed to deliver instant coverage for all hair types that lasts all day. The collection of temporary root cover sprays comes in a variety of shades that can be applied and styled in a matter of minutes—the fast-acting sprays only need a light spray and two to three minutes to dry. From [10-minute at-home hair color treatments](https://www.trendhunter.com/trends/color-pro) to [one-minute hair masks](https://www.trendhunter.com/trends/swair-speedmask), consumers are choosing to indulge in self-care with products that help to maintain and nourish their hair in time-effective ways. Image Credit: UNITE ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Fast-drying Hair Sprays:** The fast-drying formula of Gone in 7SECONDS Root Touch-Up Spray offers a disruptive innovation opportunity for cosmetic companies to create quick and convenient hair maintenance products. - **Temporary Root Cover Sprays:** The collection of temporary root cover sprays presents a disruptive innovation opportunity for hair care brands to cater to consumer demand for easy, on-the-go solutions for concealing hair regrowth. - **Time-effective Haircare Products:** The rise of time-effective haircare products, such as the Gone in 7SECONDS Root Touch-Up Spray, presents a disruptive innovation opportunity for the beauty industry to create efficient solutions for busy consumers. ### Who This Affects Most - **Cosmetics:** The fast-drying hair sprays trend provides a disruptive innovation opportunity for cosmetics companies to develop innovative hair maintenance products. - **Hair Care:** The temporary root cover sprays trend offers a disruptive innovation opportunity for hair care brands to meet consumer demand for convenient products that conceal hair regrowth. - **Beauty:** The time-effective haircare products trend creates a disruptive innovation opportunity for the beauty industry to create efficient solutions that cater to the needs of time-strapped consumers. ## Related on Trend Hunter - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md) - [Express Hair Coloring Products](https://www.trendhunter.com/trends/chi-color-express.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md)