# Heat-Suffering Tribesmen Ads The Gonda The Tribal Spice Campaign Promotes Ultimate Potent Cuisine By Meghan Young | Published 2013-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gonda-the-tribal-spice References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/09/gonda-the-tribal-spice-tribal/) The Gonda The Tribal Spice ad campaign is hilarious and impressive at the same time. It shows [strong tribal people](https://www.trendhunter.com/trends/craft-sportswear-brand-film) taking an equally strong spice and surviving to tell the tale, or at least stand for an intricate portrait of their experience. With tongues wagging and tears flowing down their cheeks, it is only natural that it will give others pause when wanting to try it out. Conceived and executed by Nikotin, an [ad agency based in Pune, India](https://www.trendhunter.com/trends/mccain-masala-movie), the Gonda The Tribal Spice ad campaign will never the less appeal to those looking for a [hot challenge in the food department](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber). It does read, 'Ultimate Potent Cuisine,' after all. The campaign was art directed by Nitin Adake and Nikhil Kukalwar with illustrations by Hrishikesh Deshpande. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Spice Challenges:** Disruptive innovation opportunities exist in creating new and daring spice challenges for adventurous food enthusiasts. - **Authentic Tribal Cuisine:** There is potential for disruptive innovation in bringing authentic tribal cuisine to mainstream restaurant menus. - **Experiential Food Marketing:** Disruptive innovation opportunities lie in using experiential marketing techniques to create memorable and engaging food campaigns. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore disruptive innovation by incorporating unique and powerful spices into their products and offerings. - **Advertising and Marketing:** Disruptive innovation can be pursued in the advertising and marketing industry by creating bold and immersive ad campaigns that resonate with consumers. - **Hospitality and Tourism:** The hospitality and tourism industry can leverage disruptive innovation by showcasing authentic tribal cuisine as a unique selling point for destination experiences. ## Related on Trend Hunter - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md)