# Faux Fish Packaging Gomes Da Costa Wraps Canned Goods and Depicts It as Fresh Fishy Goodness By Kevin Young | Published 2012-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gomes-da-costa References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/gomes-da-costa-fresh-fish-packing/) & [gomesdacosta.br](http://www.gomesdacosta.com.br/site2011/pt/) Unless you're a house cat who loves to eat tuna from a can, people prefer fresh fish and Gomes da Costa finds a clever way to make packaged fish more appealing. This [advertising campaign](https://www.trendhunter.com/trends/always-a-smooth-catch) ups its sales by using a simple and inexpensive technique: wrapping canned fish with newspaper. This clever stunt is a great way to send out a message that Gomes da Costa's canned fish is just as good as fresh fish. The video shows a vendor wrapping newspaper around a Gomes da Costa can as fresh fish are wrapped in the old fashion way. He places it on ice and presents it as fresh fish. This stunt had people bewildered for a second and they then proceeded to purchase the goods. There's no need to come up with a new product but instead, embellish it. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Faux-fish Marketing:** Brands can take advantage of unconventional marketing techniques to make their products stand out, such as wrapping canned fish in newspaper to make it appear fresh. - **Packaging Disruption:** Packaging can be a major factor in persuading customers to buy a product, so companies should consider disrupting the typical packaging designs to catch consumers' attention. - **Sustainable Packaging:** As consumers become more environmentally conscious, companies can innovate by using eco-friendly packaging materials that reduce waste and appeal to eco-conscious customers. ### Sectors Adopting This - **Food and Beverage:** Brands in the food and beverage industry can use creative packaging and marketing tactics to differentiate their products from competitors and drive sales. - **Printing and Packaging:** Companies that specialize in printing and packaging can offer innovative solutions to create unique and eye-catching packaging designs for their clients. - **Sustainability:** Sustainability-focused companies can partner with brands to develop eco-friendly packaging solutions that appeal to consumers and align with their values. ## Related on Trend Hunter - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Flavor-Focused Tinned Sardines](https://www.trendhunter.com/trends/tinned-sardines.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Canned Fish Dinner Dates](https://www.trendhunter.com/trends/tin-fish-date-night.md) - [Adventurous Tinned Fish Products](https://www.trendhunter.com/trends/tiny-fish.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md)