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# Lifelike Troll Installations
The Giant Gollum Sculpture by Weta Gets Can be Seen at the NZ Airport

By Cody Turner | Published 2012-10-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/gollum-sculpture
References: [booooooom](http://www.booooooom.com/2012/10/29/huge-gollum-installation-by-weta/) & [theonering.net](http://www.theonering.net/torwp/2012/10/25/63930-gollum-swoops-into-wellington-airport/)

The people over at Weta have designed and BUILT a giant Gollum sculpture that is now up on display at the Wellington airport in New Zealand. The sculpture measures in at 13-meters wide and features the Lord of the Rings character catching some large fish suspended in the air.

The video showcases a hard working crew installing the giant Gollum sculpture inside the airport on October 25th. The Weta crew worked constantly for three days to get Gollum hoisted up in the airports main lounge. The amazing part is just how realistic the sculpture looks and Airport CEO Steve Sanderson said that “everyone will be amazed when they enter the terminal.”

The project was designed and produced by Richard Taylor and other Weta Workshop supervisors.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 56% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Sculpture Installations:** Creating lifelike and interactive sculptures in public spaces offers opportunities for engaging and immersive experiences.
- **Branding Through Art:** Using art installations as a means of branding can create unique and memorable experiences for customers.
- **Sculpture Tourism:** Larger-than-life sculptures can become tourist attractions, boosting local economies and tourism industries.

### Sectors Adopting This

- **Art and Design:** Art and design industries can explore innovative ways of incorporating interactive sculptures into public spaces.
- **Tourism and Hospitality:** Tourism and hospitality industries can leverage large-scale sculptures as tourist attractions to attract visitors and boost local economies.
- **Advertising and Marketing:** Advertising and marketing industries can utilize art installations as a unique medium for brand promotion and customer engagement.

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