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# Sustainable Sporting Apparel
GoLite is a Certified B Corporation with Purpose

By Social Business Editor | Published 2014-05-13 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/golite
References: [plus.google](https://plus.google.com/%20golite/posts) & [golite](http://www.golite.com/)

GoLite is a certified B Corporation. You might have seen these [sustainable outdoor apparel goods](https://www.trendhunter.com/trends/adventure-gear1) at your local Whole Foods. They exemplify the big-time social enterprises that are becoming available for more and more people -- and those people who purchase their products might not even be aware of the philosophy behind the brand. And that's a philosophy that includes fair labor, charitable work, trash reclamation projects, transparency and corporate practices that allow employees to volunteer for an environmental non-profit with pay. GoLite is truly a well-rounded sustainable and social business of the future.

Forbes [recently named them](http://www.forbes.com/sites/susanadams/2014/04/22/11-companies-considered-best-for-the-environment/) as one of 11 companies considered best for the environment.

**Contact Information**
GoLite [website](http://www.golite.com/)
GoLite on [Facebook](https://www.facebook.com/GoLite)
GoLite on [Twitter](https://twitter.com/golite)
GoLite on [Google+](https://plus.google.com/+golite/posts)

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 62% | Activity: 85% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Apparel:** Opportunity for sustainable fashion brands to incorporate fair labor, charitable work, and transparency into their corporate practices.
- **Social Enterprises:** Increased availability of social enterprises offering sustainable products and supporting environmental causes.
- **Certified B Corporations:** Growing recognition and demand for businesses that meet high standards of social and environmental performance, accountability, and transparency.

### Sectors Adopting This

- **Outdoor Apparel:** Opportunity to create sustainable outdoor apparel brands that prioritize fair labor and environmental initiatives.
- **Fashion:** Opportunity for fashion brands to adopt sustainable practices and support social and environmental causes.
- **Retail:** Increasing demand for sustainable and socially conscious products creates a market for retailers to showcase and sell these goods.

## Related on Trend Hunter

- [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)
- [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md)
- [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md)
- [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md)
- [Sleek Outdoor Recreational Gear](https://www.trendhunter.com/trends/greater-zion.md)
- [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)
- [Eco-Conscious Apparel Acquisitions](https://www.trendhunter.com/trends/lole-sanuk.md)
- [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md)
- [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md)
