# Elite Golf Coaching Facilities Nike's New Performance Center is Endorsed by Golfer Rory McIlroy By Rahul Kalvapalle | Published 2014-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golfer-rory-mcilroy References: [sports.yahoo](http://sports.yahoo.com/news/nike-golf-opens-performance-fitting-223046032--golf.html) & [nikeinc](http://nikeinc.com/news/nike-golf-opens-first-nike-performance-fitting-center) The Nike Performance Fitting Center, a facility that allows consumers to avail of world-class [golf club fittings](https://www.trendhunter.com/trends/golf-performance-platform), was recently unveiled by [Nike Golf](https://www.trendhunter.com/trends/air-zoom-victory-tour) and its star golfer Rory McIlroy. The aim of the initiative is to provide regular consumers the same level of golf club fitting enjoyed by British Open-winning folfer Rory McIlroy and other professional Nike-sponsored golfers. Located in Edinburgh, Scotland, the facility will offer golf enthusiasts access to an elite panel of golf coaches including former [Ryder Cup](https://www.trendhunter.com/trends/ryder-cup-golf) player Andrew Coltart and prominent European Tour coach Gary Nicol. Golfers can enjoy the facility in a variety of ways, the most luxurious being a three-day stay at the club itself. This will allow them to enjoy complete club and ball fitting, game assessment by top coaches, a physical fitness consultation and playing lessons. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Personalized Golf Club Fittings:** Disruptive innovation opportunity: Create a mobile golf club fitting service that brings personalized fittings directly to golfers at their preferred golf courses. - **Accessible Elite Golf Coaching:** Disruptive innovation opportunity: Develop an online platform that connects amateur golfers with professional golf coaches for remote coaching sessions and personalized training programs. - **Luxury Golf Experience:** Disruptive innovation opportunity: Build a high-end golf resort that combines exclusive club and ball fitting services with luxury accommodations, allowing golfers to fully immerse themselves in a premium golfing experience. ### Industries Being Reshaped - **Sports Equipment Manufacturing:** Disruptive innovation opportunity: Implement advanced technology, such as 3D printing and AI, to revolutionize the design and production process of golf clubs, making them more customized and optimized for individual players. - **Online Coaching and Training:** Disruptive innovation opportunity: Develop a virtual reality-based golf training platform that offers immersive coaching experiences, real-time feedback, and data analysis to help golfers improve their skills from the comfort of their homes. - **Luxury Hospitality and Tourism:** Disruptive innovation opportunity: Create a digital platform that curates and offers premium golfing vacations, combining exclusive club fittings, personalized coaching, and luxurious accommodations, targeting high-end travelers seeking unique golf experiences. ## Related on Trend Hunter - [High-Profile Temporary Training Facilities](https://www.trendhunter.com/trends/temporary-training-facilities.md) - [Beginner Golfer-Ready Platforms](https://www.trendhunter.com/trends/topgolf-shop.md) - [Golf Simulator Setup Services](https://www.trendhunter.com/trends/carls-place.md) - [Golf Fitness-Centric Specialization Programs](https://www.trendhunter.com/trends/golf-fitness-specialization.md) - [Comfort-Forward Golf Shoes](https://www.trendhunter.com/trends/nano-golf-shoes.md) - [Interchangable Sporty Golf Shoes](https://www.trendhunter.com/trends/air-zoom-victory-tour.md) - [Grass-Roots Golf Gatherings](https://www.trendhunter.com/trends/links-social-tour.md) - [Technical Golfwear Capsules](https://www.trendhunter.com/trends/lucky-charms-capsule.md) - [Blue Tonal Footwear Collaborations](https://www.trendhunter.com/trends/take-flight-collection.md)