# Creamy Rapper-Designed Sneakers These New Golf Wang Vans Feature Playful Cartoon-Like Branding By Riley von Niessen | Published 2016-11-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/golf-wang-vans References: [highsnobiety](http://www.highsnobiety.com/2016/11/21/golf-wang-tyler-vans-authentic-cfg-cream) & [golfwang](http://www.golfwang.com/cfg-2016-vans-cream/) Tyler, The Creator expanded his fashion offerings with a fresh pair of Golf Wang Vans. Last year, the rapper joined with the brand to release a [collection of skate shoes](https://www.trendhunter.com/trends/skate-rowley) as well, all of which boasted bold colorways of yellow, orange, blue, green and red. Along with this, the sneakers all featured statement patterns, as Van's [iconic checkerboard](https://www.trendhunter.com/trends/beams-and-vans) was utilized throughout. For the latest Golf Wang Vans however, Tyler, The Creator makes use of a more neutral aesthetic. He manages this by leaving the majority of the low-top model a simple cream hue. A crisp tone of white meanwhile complements the laces and sole. In contrast to this, stripes of blue and red are tied into the look -- working well with the bright black and yellow embroidery on the heel. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Cartoon-style Branding:** Marketers and graphic designers can explore ways to use playful and vibrant designs to capture the attention of customers and create a fun brand image. - **Celebrity Fashion Collaborations:** Fashion brands can partner with popular celebrities like Tyler, The Creator to create unique and eye-catching fashion offerings that appeal to a wider audience. - **Neutral Aesthetics with Bold Accents:** Designers can focus on creating simple neutral designs and adding bold accents to create a contrast and make the product stand out. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the popular trend for creating unique and eye-catching products by collaborating with popular celebrities like Tyler, The Creator. - **Graphic Design:** Graphic designers can explore ways to use playful and vibrant designs to capture the attention of customers and create a fun brand image. - **Shoe Manufacturing:** Shoe manufacturers can experiment with neutral color palettes and bold accents to create unique and standout designs for their products. ## Related on Trend Hunter - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Textural Update Skate Sneakers](https://www.trendhunter.com/trends/zhang-quan-1.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md)