# Rapper-Designed Streetwear Pop-Ups The Golf Wang Seoul Pop-Up Featured a Tyler the Creator Cameo By Jana Pijak | Published 2016-05-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/golf-wang-seoul References: [thehypebr](http://thehypebr.com/2015/09/21/tyler-the-creator-inaugura-golf-wang-pop-up-em-seoul/) Tyler, the Creator's Golf Wang Seoul pop-up opened its doors last September and stunned Korean fashion fans with its mix of quirky and colorful merchandise. In addition to color-coded baseball jerseys and Tyler's signature [candy-colored t-shirts](https://www.trendhunter.com/trends/candy-drop), the shop was also home to collectible mugs, notebooks and baseball caps inspired by the star's [Cherry Bomb album release](https://www.trendhunter.com/trends/cherry-bomb). The successful pop-up showcased Golf Wang's growing collection of [alternative streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids) and stayed true to its designer's personal sense of style -- always playful while retaining a sense of comfort and wearability. More than 500 people visited the South Korean pop-up and enjoyed a live DJ set as well as an appearance by Tyler, the Creator himself who participated in a meet-and-greet with fans. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-designed Pop-ups:** Creating temporary retail spaces featuring designer-branded garments related to top celebrity album releases can create a buzz among fans and followers of trendsetting musicians. - **Alternative Streetwear Rise:** The increasing popularity of alternative streetwear among young fashion-conscious customers presents growth opportunities for related brands and designers. - **Integration of Pop-ups and Performances:** Combining live performances with temporary pop-up retail shops can provide unique and memorable experiences that draw in fans and customers alike. ### Where This Applies - **Fashion and Apparel:** The fashion industry can explore more of these pop-ups to drive sales and brand awareness for new clothing lines. - **Music and Entertainment:** The entertainment industry can leverage their artists' personas and personal brands to create new revenue streams through clothing lines and merchandising. - **Event Management:** Event management firms that specialize in creating pop-ups can offer their expertise to fashion and entertainment brands to create unique customer experiences. ## Related on Trend Hunter - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Colorful Luggage Collabs](https://www.trendhunter.com/trends/luggage-collab.md) - [Album-Honoring Merch Collections](https://www.trendhunter.com/trends/cherry-bomb.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md)