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# Basketball-Inspired Streetwear
The GOLF CHAMPIONSHIP Collection Is Full of Basketball-Ready Looks

By Niko Pajkovic | Published 2022-01-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/golf-championship
References: [hypebeast](https://hypebeast.com/2022/1/golf-wang-golf-championship-collection-release-info) & [golfwang](https://golfwang.com/collections/new)

Coming on the heels of its Winter 2021 collection, Tyler the Creator's streetwear label [GOLF WANG](https://www.trendhunter.com/trends/golf-wang-x-supreme) has revealed its newest capsule, dubbed 'GOLF CHAMPIONSHIP.' The concise new offering arrives featuring a range of eye-catching activewear looks, all of which were modeled by [NBA](https://www.trendhunter.com/trends/tommy-johns-tournament-collection) player Jordan Clarkson for the collection's accompanying lookbook.

A key throughline for the entire collection is a new GOLF logo inspired by the New Jersey Nets that arrives in three colorways: off-white, brown, and blue. Headlining the capsule is the 'LETTERMAN JACKET,' which is delivered in a striking off-white and chocolate brown color combination. Other items include a velour 'WARM UP JACKET' in off-white, a [basketball jersey and matching shorts](https://www.trendhunter.com/trends/basketball-series) in light blue, and the 'WARM UP PANTS,' which come with blue and brown contrasting stripes.

Image Credit: Golf Wang

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 80% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Basketball-inspired Streetwear:** The GOLF CHAMPIONSHIP Collection showcases the potential of basketball-inspired streetwear designs and their appeal to fashion enthusiasts and sports fans alike.
- **Athlete Endorsements in Fashion:** The collaboration between NBA player Jordan Clarkson and GOLF WANG for the GOLF CHAMPIONSHIP Collection demonstrates the growing trend of athlete endorsements crossing over to the fashion industry.
- **Revamping Classic Logos:** The updated GOLF logo inspired by the New Jersey Nets in the GOLF CHAMPIONSHIP Collection highlights the trend of fashion brands giving classic logos a contemporary twist.

### Sectors Adopting This

- **Athletic Apparel:** The GOLF CHAMPIONSHIP Collection by GOLF WANG taps into the athletic apparel industry with its basketball-inspired designs and activewear looks.
- **Streetwear:** GOLF WANG's GOLF CHAMPIONSHIP Collection is a testament to the continued popularity and evolution of the streetwear industry.
- **Sports Merchandise:** The GOLF CHAMPIONSHIP Collection showcases the potential of sports merchandise to appeal to both sports fans and fashion enthusiasts, blurring the lines between the two industries.

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