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# Golf Ball Pollution
Loch Ness' Latest Discovery Has Nothing to Do With the Monster

By Katie Cordrey | Published 2010-02-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/golf-ball-pollution
References: [cnn](http://www.cnn.com/2009/SPORT/10/12/loch.ness.golf.balls/index.html) & [planetgreen.discovery](http://planetgreen.discovery.com/travel-outdoors/loch-ness-golf-balls.html)

During a scientific inspection in Loch Ness, Scotland a monstrous number of golf balls were discovered. Images of the discovery were taken by the Outland 1000 ROV. Scientists estimate upwards of 100,000 errant golf balls have found their way to the lake bottom.

The Danish Golf Union has reported that golf balls might take up to a thousand years to decompose in the wild, and as the balls break down, they’ll be releasing toxins and heavy metals into the environment. [Zinc](https://www.trendhunter.com/trends/seated-scooter) is especially dangerous because it attaches to sediments poisoning surrounding plants and animals.

David Roston, a professional [golf-ball retrieving diver](https://www.trendhunter.com/trends/golf-ball), doubts that most the the balls at the bottom of Loch Ness will ever be recovered. “I’ve dived in various lakes and found 10 to 15 thousand golf balls at a time, it’s incredible—but we’ve never attempted to clear a loch!”

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 54% | Activity: 93% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Golf Balls:** Manufacturers can innovate by producing eco-friendly golf balls that decompose faster and do not release toxins and heavy metals into the environment.
- **Golf Ball Retrieval Technology:** Technology companies can develop innovative solutions for retrieving golf balls from inaccessible bodies of water, such as Loch Ness.
- **Sustainable Golf Courses:** Golf course owners can adopt sustainable practices to minimize the impact of golf ball pollution on the environment and wildlife.

### Where This Applies

- **Golf Equipment Manufacturing:** Golf equipment manufacturers can invest in R&D to develop eco-friendly golf balls.
- **Underwater Technology:** Underwater technology companies can develop specialized ROVs for golf ball retrieval.
- **Golf Course Management:** Golf course management companies can adopt sustainable practices to minimize the impact of golf ball pollution on the environment and wildlife.

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