# Category-Bending Skiwear Goldwin Launches Progressive New Initiative and Capsule, 'Goldwin 0' By Niko Pajkovic | Published 2022-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goldwin-0 References: [hypebeast](https://hypebeast.com/2022/3/goldwin-0-zero-impact-sustainability-news) & [goldwin-sports](https://www.goldwin-sports.com/0/) Japanese skiwear brand Goldwin has officially launched its new '[Goldwin 0](https://www.trendhunter.com/trends/goldwin-0-2)' initiative. Announced during this year's Rakuten Fashion Week, the new project was said to be dedicated to moving past the labels, categories, and borders, typical to fashion and sportswear. As a result, the new initiative is kicking off with a high-performing, [unisex apparel line](https://www.trendhunter.com/trends/jlal-and-goldwin) designed by Julia Rodowicz and Jean-Luc Ambridge. The new collection draws from Goldwin's archives to bring back a variety of wool pieces, which arrive rendered in the world's first seam-free knitwear design dubbed 'WHOLE GARMENT.' Once again, sustainability is at the heart of Goldwin's new project -- the entire collection is made from eco-friendly materials, most notably, the brand's signature [Brewerd Protein](https://www.trendhunter.com/trends/brewed-protein), which is utilized in the collection's denim and knitwear pieces. Image Credit: Goldwin ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Category-bending Skiwear:** There is an opportunity to disrupt the traditional categories of fashion and sportswear through innovative cross-over designs like Goldwin's 'Goldwin 0' initiative. - **WHOLE GARMENT Design:** Seam-free knitwear design could disrupt the traditional manufacturing process for clothing, leading to faster production times and less waste through the innovative use of technology. - **Eco-friendly Materials:** There is a growing demand for sustainable fashion alternatives, which presents an opportunity for innovators to develop new and eco-friendly materials like Goldwin's Brewerd Protein. ### Sectors Adopting This - **Fashion and Sportswear:** The fashion and sportswear industry can take inspiration from Goldwin's 'Goldwin 0' initiative to create more cross-over designs and break down traditional industry categories. - **Textile Manufacturing:** The development of WHOLE GARMENT technology or similar innovations could disrupt the traditional manufacturing process and present alternative production methods for clothing manufacturers. - **Sustainability:** The use of eco-friendly materials like Goldwin's Brewerd Protein could disrupt the textile industry and present new opportunities for sustainable alternatives in fashion and sportswear. ## Related on Trend Hunter - [Heritage-Centric Alpine Skiwear](https://www.trendhunter.com/trends/oyabe.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Technical Lifestyle Capsules](https://www.trendhunter.com/trends/goldwin-fw25.md) - [Outdoor-Ready Technical Performance Wear](https://www.trendhunter.com/trends/trekking-collection.md) - [Distinctive Collaborative Technical Capsules](https://www.trendhunter.com/trends/jlal-and-goldwin.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Premium Merino Wool T-Shirts](https://www.trendhunter.com/trends/nikke-axio.md) - [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md)