# Graph-Based Beer Ads Goldstar Uses Flow Chart to Outline Your Path to Beervana By Marissa Brassfield | Published 2008-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/goldstar-beer-ad References: [notcot.org](http://www.notcot.org/post/17491/) & [ibelieveinadv](http://www.ibelieveinadv.com/2008/12/goldstar-beer-flow-chart/) These [hilarious ads](https://www.trendhunter.com/trends/mens-wearhouse) for Goldstar beer use flow charts to outline the different steps in a woman’s night compared to a man’s. You’ll notice immediately how short a man’s path of enlightenment is compared to a woman’s. In the first ad, our man and woman have a drink and need to go to the bathroom. A woman must wait in line and is presented with a number of perilous situations. A man, however, just uses the urinal. This ad was placed in bar restrooms. In the second ad, hooking up is compared. As with the first ad, the male has a far easier time than the woman. The caption in both ads is simple: “Thank God you’re a man.” Sexist? Perhaps. Funny? Definitely. The Goldstar [beer ad campaign](https://www.trendhunter.com/trends/pga-tour-caddie) was created by the [McCann Erickson](https://www.trendhunter.com/trends/smirnoff-ice-drops) ad agency in Tel Aviv, Israel. The creative director was Ido Ben Dor, the art director was Geva Gershon, and the copywriters were Asaf Zelikovich and Elad Gabison. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Gender Dynamics in Advertising:** Opportunity to disrupt traditional gender roles in advertising by challenging stereotypes and promoting inclusivity. - **Humorous Flow Charts:** Opportunity to use flow charts as a creative and engaging way to convey information and messaging in advertising. - **Social Commentary in Advertising:** Opportunity to use advertising campaigns as a platform for social commentary and sparking discussions on gender issues. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity in creating inclusive and thought-provoking advertising campaigns. - **Beverage:** Disruptive innovation opportunity in designing marketing campaigns that challenge traditional gender stereotypes in the beverage industry. - **Creative Services:** Disruptive innovation opportunity in utilizing humor and social commentary to create unique and impactful advertising campaigns in the creative services industry. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md)