# Immersive Timepiece Showrooms Golsmiths Opens Ultra-Luxe Showroom Concept in Brighton By Niko Pajkovic | Published 2021-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/goldsmiths References: [retail-focus](https://retail-focus.co.uk/goldsmiths-unveils-its-luxurious-new-showroom-concept-at-churchill-square-brighton/) & [goldsmiths](https://www.goldsmiths.co.uk) British jewelry retailer Goldsmiths has officially opened the doors to its new Brighton showroom at Churchill Square. The dynamic new space was designed to promote the company's new lineup of luxurious watches that have been delivered from some of the most renowned brands in Swiss watchmaking. According to the Goldsmiths, the store was designed to be "relaxed, inclusive, and experiential," allowing shoppers to peruse the exclusive timepieces within a space that mirrors their high-end quality. As a result, a variety of high-quality materials are utilized in the store's design including white-washed oak timber, white terrazzo, and black steel. The store also contains dedicated areas for the brand's OMEGA, Tudor, and [Breitling](https://www.trendhunter.com/trends/breitling-opens-new-boutique), while Swiss brands such as [TAG Heuer](https://www.trendhunter.com/trends/tag-heuer-1), Longines, [Tissot](https://www.trendhunter.com/trends/chteau-divoire), and Rado are grouped together. In addition, a range of luxury jewelry from FOPE, Roberto Coin, and Goldsmiths will be on display for purchase. Image Credit: Goldsmiths ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Showrooms:** More retailers are incorporating experiential elements in their showrooms to enhance customer experience. - **Luxury Watch Retail:** Luxury watch retail is becoming more immersive, making it a disruptive innovation opportunity for brands to create unique showroom experiences. - **Dedicated Brand Spaces:** Retailers are incorporating dedicated brand spaces in their showrooms to draw attention to specific products and boost brand recognition. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry is seeing experiential showroom concepts emerge as a way to improve customer engagement and retention. - **Retail:** Retailers are experimenting with immersive showroom experiences to improve in-store sales and boost brand awareness. - **Swiss Watchmaking:** Swiss watchmakers can capitalize on the trend of immersive showrooms by creating unique and engaging experiences that will appeal to luxury consumers. ## Related on Trend Hunter - [Vintage Timepiece Vault Exhibitions](https://www.trendhunter.com/trends/timepiece-vault.md) - [Luxury Collector-Focused Retail Experiences](https://www.trendhunter.com/trends/avi-co.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Luxury Jeweler Boutiques](https://www.trendhunter.com/trends/luxury-jeweler.md) - [Mid-Century Design Stores](https://www.trendhunter.com/trends/georg-jensen-1.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md) - [Watch Retail Concepts](https://www.trendhunter.com/trends/canadian-flagship-store.md) - [Subtly Luxurious Jewelry Stores](https://www.trendhunter.com/trends/rachel-boston-flagship.md) - [Pub-Transformed Jewelry Showrooms](https://www.trendhunter.com/trends/completedworks.md)