# Ethereal Gilded Hair Captures The Goldness Beauty Scene Exclusive is Delicate and Demure By Jana Pijak | Published 2014-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goldness References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/beauty-exclusive-goldness-by-katarzyna-strucka/) & [beautyscene.net](http://www.beautyscene.net/photographers/kate-strucka/) Entitled 'Goldness', this ethereal image series is the latest editorial exclusive for Beauty Scene. The series is lensed by photographer Katarzyna Strucka who captures gorgeous model beauty Paulina. The Future Models Management face pulls off an array of clean and demure beauty looks that are courtesy of makeup artist Maks Smyczynski. Maks transforms Paulina using [fresh-faced foundation](https://www.trendhunter.com/trends/glow-reimagined), lightly applied bronzer and pink and crimson lip colour hues that are paired with powdered brow looks. In addition to vivid makeup looks, the 'Goldness' Beauty Scene exclusive also features [edgy hair styling](https://www.trendhunter.com/trends/give-gloss-campaign) by Luke Sienko who gives his model muse a reverse ombre look using gold pigment and metallic bobby pin accessories that he layers to create a sculptural effect. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Looks:** Disruptive innovation opportunity: Develop natural, organic, and sustainable beauty products that enhance clean and demure beauty looks. - **Metallic Hair Styling:** Disruptive innovation opportunity: Create innovative hair products and accessories that allow for unique metallic hairstyles. - **Editorial Beauty Photography:** Disruptive innovation opportunity: Explore new technologies and techniques for capturing ethereal and captivating beauty images in editorial photography. ### Where This Applies - **Beauty Products:** Disruptive innovation opportunity: Revolutionize the beauty industry by offering innovative natural and organic beauty products that cater to the clean beauty trend. - **Hair Styling Tools and Accessories:** Disruptive innovation opportunity: Design and develop new hairstyling tools and accessories that allow for creative and unique metallic hairstyles. - **Photography and Image Processing:** Disruptive innovation opportunity: Develop new technologies and software for capturing and enhancing ethereal and captivating beauty images in editorial photography. ## Related on Trend Hunter - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stunningly Extravagant High-End Beauty](https://www.trendhunter.com/trends/dreams-express.md) - [Nourishing Gold-Infused Skincare](https://www.trendhunter.com/trends/goldie-lux-skin.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [24K Gold Skincare Collections](https://www.trendhunter.com/trends/24k-gold-skincare.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Gold Fine Jewelry Collections](https://www.trendhunter.com/trends/gold-fine-jewelry.md)