# DIY Chicken Kits The Gold'n Plump SHAKERS Put a DIY Twist on Breaded Chicken Strips By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goldn-plump References: [preparedfoods](http://www.preparedfoods.com/articles/118609-new-goldn-plump-shakers-chicken-breasts) & [goldnplump](https://www.goldnplump.com/products) Gold'n Plump recently debuted a new line of chicken kits called SHAKERS, which allow consumers to coat their meat at home. The new product is meant to cater to the growing demand for [semi-homemade food products](https://www.trendhunter.com/trends/birds-eye-chicken-marinades) that consumers can finish preparing on their own. The new Gold'n Plump SHAKERS are three-step kits made up of [boneless chicken breast strips](https://www.trendhunter.com/trends/mccrispy-strips) made from meat raised without the use of antibiotics. The kits each come with a packet of [Panko breadcrumbs](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken) in bold and exotic flavors such as Honey Barbecue, Chipotle Adobo and Jamaican. Consumers can then add as much of the breading to the meat as they like based on their taste preferences. The idea behind the flavored breadcrumb packets is to add value to prepared chicken products and allow for greater at-home customization. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Semi-homemade Food:** Opportunity for businesses to create more semi-homemade food products that consumers can finish preparing on their own. - **Customizable Breading:** Potential for innovative businesses to develop customizable breading packets for consumers to add to their meat based on taste preferences. - **Exotic Flavors:** Disruptive innovation opportunity for companies to introduce bold and exotic flavors for breadcrumb packets to enhance prepared chicken products. ### Where This Applies - **Food Manufacturing:** Disruptive innovation opportunities in the food manufacturing industry to develop new semi-homemade food products and customizable breading solutions. - **Flavorings and Seasonings:** Opportunity for flavorings and seasonings industry to create unique and exotic flavors for breadcrumb packets to enhance chicken products. - **Meal Kit Delivery:** Potential for meal kit delivery services to offer DIY chicken kits as part of their product lineup, catering to the demand for semi-homemade meals. ## Related on Trend Hunter - [Protein-Rich Chicken Bites](https://www.trendhunter.com/trends/panko-breaded-chicken.md) - [Dry-Seasoned Chicken Products](https://www.trendhunter.com/trends/easy-street-chicken.md) - [Lightly Breaded Chicken Snacks](https://www.trendhunter.com/trends/applegate-naturals-chicken-products.md) - [Humanely Raised Chicken Products](https://www.trendhunter.com/trends/spicy-breaded-chicken.md) - [Flavorful Chicken Meals](https://www.trendhunter.com/trends/honey-chicken-bites.md) - [Cage-Free Chicken Products](https://www.trendhunter.com/trends/the-chookery.md) - [Expansive Chicken Nugget Lineups](https://www.trendhunter.com/trends/pilgrims-nuggets.md) - [Crispiness-Preserving Chicken Products](https://www.trendhunter.com/trends/wayne-sanderson-farms.md) - [Veggie-Infused Chicken Snacks](https://www.trendhunter.com/trends/perdue-chicken-plus-snackers.md)