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# $135,000 Blu-Ray Players
Goldmund's 'Eidos Reference' is 66 Pounds of Luxury

By JuliaT | Published 2009-09-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/goldmunds-eidos-reference-blu-ray-player
References: [bornrich.org](http://www.bornrich.org/entry/goldmunds-limited-edition-blu-ray-player/) & [goldmund](http://www.goldmund.com/)

[Goldmund's](https://www.trendhunter.com/trends/theia) Eidos Reference Blu-ray player is one incredible piece of multimedia machinery. This [handmade Blu-ray player](https://www.trendhunter.com/trends/shanling-ct90) is covered with 66 pounds of brass, aluminum and electronics and stands on four spring-loaded legs.

Goldmund's Eidos Reference Blu-ray player has a price tag of $135,000, and the handmade multimedia player will be limited to a production of just 50 units.

**Implications** - Limited edition devices that are extravagant with series of over-the-top features may not be attractive to a majority of the world, but those who aren't frugal desire to own [one-of-a-kind electronic devices](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon). Even in a penny-pinching economy, there will always be consumers who want to splurge to have the best and the most expensive out there.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 23% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Limited Edition Luxury Electronics:** The demand for one-of-a-kind and extravagant devices with over-the-top features continues to attract a niche market of affluent consumers.
- **Exclusivity in High-end Technology:** Limited production runs and high price tags create a sense of exclusivity and desirability for luxury electronics.
- **Luxury Blu-ray Players:** Luxury brands are expanding into the Blu-ray player market, offering high-end features and materials for discerning consumers.

### Industries Being Reshaped

- **Luxury Electronics:** Luxury electronics brands have an opportunity to cater to high-end consumers seeking unique and extravagant devices.
- **High-end Technology:** Companies specializing in high-end technology products can capitalize on the demand for exclusive and premium electronics.
- **Home Entertainment:** The luxury Blu-ray player market presents an opportunity for the home entertainment industry to cater to affluent consumers seeking luxury and high-performance devices.

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