# Adorable Aquatic Cable Wrappers The Goldie CableKeep Stands the iPhone Up While it Charges By Akihiko Tse | Published 2013-09-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/goldie-cablekeep References: [fancy](http://fancy.com/things/153367321371484037/Nice---Goldie-CableKeep) & [nicebydesign](http://nicebydesign.com/products/goldie) The Goldie CableKeep by Nice is designed to keep your [Apple](https://www.trendhunter.com/trends/magtame) power adapter together with the USB docking cable so they don't get lost in the clutter of your other carry-around necessities. Designed like a fish and available in a multitude of colors, including orange, blue and purple, the Goldie CableKeep fits a power adapter inside the hollow structure of the fish, while the [cable wraps around the tail](https://www.trendhunter.com/trends/cords), keeping the docking cable that connects the phone to the power adapter untangled and compact. The CableKeep, priced at $16, is also designed to hold up your [iPhone](https://www.trendhunter.com/trends/casetify-powerthru-2in1-charging-stand) like a pedestal, ensuring it won't ever have to be left off on the ground at the peril of accidentally getting kicked away or stepped on, and won't be dangling precariously from an oddly placed power source. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Cable Organization Accessories:** Disruptive innovation opportunity: Develop inventive cable management solutions that combine functionality and aesthetics. - **Phone Stand Accessories:** Disruptive innovation opportunity: Create innovative phone stand solutions that provide stability and convenience for users. - **Creative Tech Accessories:** Disruptive innovation opportunity: Design unique and visually appealing accessories that enhance the user experience with electronic devices. ### Where This Applies - **Consumer Electronics:** Disruptive innovation opportunity: Integrate innovative cable management and phone stand solutions into consumer electronics products for improved user satisfaction. - **Tech Accessories:** Disruptive innovation opportunity: Expand the market for tech accessories by developing creative and functional products that address everyday user needs. - **Design and Fashion:** Disruptive innovation opportunity: Collaborate with designers and fashion brands to create tech accessories that combine functionality with style. ## Related on Trend Hunter - [Phone Charger Wire Organizers](https://www.trendhunter.com/trends/co-cable-organizer.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [Neon Tonal Wrapped Chargers](https://www.trendhunter.com/trends/nolii.md) - [Magnetically-Organized Phone Cables](https://www.trendhunter.com/trends/magtame.md) - [Real-Time Monitoring Charging Cables](https://www.trendhunter.com/trends/chipofy-cable.md) - [Flexible Charging Adapters](https://www.trendhunter.com/trends/flexible-charge-adapter.md) - [Minimalist Dual-Device Chargers](https://www.trendhunter.com/trends/casetify-powerthru-2in1-charging-stand.md) - [Outlet-Mounted Device Docks](https://www.trendhunter.com/trends/tech-charger-dock.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md)