# Glowing Halloween Cracker Snacks The Goldfish Halloween Packs Come with 24 Servings Per Box By Michael Hemsworth | Published 2025-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goldfish-halloween-packs References: [snackandbakery](https://www.snackandbakery.com/articles/114368-goldfish-debuts-glow-in-the-dark-halloween-packaging) & [pepperidgefarm](https://www.pepperidgefarm.com)  The [Goldfish](https://www.trendhunter.com/trends/chipinspired-fish-crackers) Halloween packs are a new, trick-or-treating-ready product created by [Pepperidge Farm](https://www.trendhunter.com/trends/goldfish-pokmon-crackers) to offer shoppers a simple way to spice up snacking occasions. The product consists of individual serving goldfish cracker packs that each have a [ghost-themed branding](https://www.trendhunter.com/trends/general-mills-halloween), which are all perfect for being given out on Halloween night. The packs will glow-in-the-dark after being exposed to direct sunlight for around a minute before being moved to a darker area. The Goldfish Halloween packs are made with the brand's same cracker recipe that features 100% real cheese and are thus suited for lunchboxes or classroom snacking. The product pack is priced at $11.99 and is being promoted through several retailers with promotions taking place from late September or early October to encourage shoppers to pick them up. Image Credit: Pepperidge Farm ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 68% | Activity: 74% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Packaging:** Glow-in-the-dark packaging creates visually engaging and interactive products, capturing consumer interest in themed events and special occasions. - **Holiday-specific Snack Branding:** Seasonal branding for snacks taps into festive consumer demand, enhancing product appeal and relevance during specific holidays. - **Convenient Single-serve Snacks:** Pre-packaged single-serve snacks address consumer preferences for quick and easy portion control options, especially during busy celebratory events. ### Industries Being Reshaped - **Snack Food Manufacturing:** Innovations in themed snack products within the snack food manufacturing industry capitalize on seasonal consumer festivities to drive sales. - **Packaging Solutions:** Advancements in packaging solutions, such as glow-in-the-dark features, provide companies with novel ways to enhance product visibility and appeal. - **Retail Promotions:** Retail promotions that align with festive seasons optimize consumer engagement and increase product turnover in the retail sector. ## Related on Trend Hunter - [Cheesy Anime-Inspired Crackers](https://www.trendhunter.com/trends/goldfish-pokmon-crackers.md) - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Cafe-Themed Cracker Snacks](https://www.trendhunter.com/trends/pumpkin-spice-grahams.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Gifting-Friendly Graham Cracker Packs](https://www.trendhunter.com/trends/goldfish-strawberry-shortcake-grahams.md) - [Fish Seasoning-Inspired Crackers](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish.md) - [School-Friendly Foodservice Crackers](https://www.trendhunter.com/trends/goldfish-flavor-blasted.md) - [Anime-Themed Snack Crackers](https://www.trendhunter.com/trends/goldfish-and-pokmon.md) - [Halloween Cookie Snack Packs](https://www.trendhunter.com/trends/halloween-cookie-snack-packs.md)