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# Crunchy Tortilla-Based Crackers
Three New Goldfish Epic Crunch Flavors are Coming in 2019

By Katherine Pendrill | Published 2018-12-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/goldfish-epic-crunch
References: [delish](https://www.delish.com/food-news/a25684063/ranch-goldfish-epic-crunch/) & [elitedaily](https://www.elitedaily.com/p/these-new-goldfish-epic-crunch-nacho-ranch-flavors-coming-in-january-2019-sound-so-savory-15568245)

If you're still a kid at heart, you'll be thrilled to learn that three new Goldfish Epic Crunch flavors are expected to hit grocery store shelves in January of 2019. With the satisfying crunchy of a tortilla chip and all the flavor of Goldfish crackers, the new snacks are sure to be addictive.

Goldfish Epic Crunch are described as "a crunchy, full-flavored chip, mashed up into a wholesome Goldfish cracker." With this crunchy, whole grain tortilla base, the crackers are then coated in either [Nacho](https://www.trendhunter.com/trends/fritolay-minis), [Ranch](https://www.trendhunter.com/trends/lays-flavor-swap), or [Honey BBQ](https://www.trendhunter.com/trends/cupcake-collection)-flavored seasoning. The result is a flavor-packed snack that is even solid enough for dipping.

With parents getting ready to start packing lunches again in January, the new Goldfish Epic Crunch crackers are a fun way to shake things up.

Image Credit: *Pepperidge Farm.*

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 13% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Tortilla-based Snacks:** New flavor combinations featuring tortilla-based snacks are a disruptive innovation opportunity in the snack industry.
- **Flavor-coated Snacks:** Creating new flavors and coatings using familiar products such as Goldfish crackers presents a disruptive innovation opportunity in the snack industry.
- **Hybrid Snacks:** Hybrid snacks, like Goldfish Epic Crunch, that combine favorite flavors and textures offer disruptive innovation opportunities in the snack industry.

### Industries Being Reshaped

- **Snack Industry:** Innovative new products like Goldfish Epic Crunch can shake up the snack industry and capture new consumer markets.
- **Food Manufacturing:** Food manufacturers can leverage trends towards taste exploration and healthy snacking with products that cater to these new tastes like Goldfish Epic Crunch.
- **Consumer Goods:** Innovative hybrid snacks like Goldfish Epic Crunch can increase product sales, improve customer satisfaction and attract new consumers to the consumer goods industry.

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