# Watermelon-Flavored Gummy Bears Haribo Launches Limited-Edition Watermelon Goldenbear Gummies By Niko Pajkovic | Published 2022-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goldenbear References: [cstoredecisions](https://cstoredecisions.com/2022/04/29/limited-edition-watermelon-gummy-variety/) & [haribo](https://www.haribo.com/en)  German confectionery brand [Haribo](https://www.trendhunter.com/trends/new-haribo-goldbears) has announced that it will be celebrating the 100th birthday of its iconic [Goldenbears gummies](https://www.trendhunter.com/trends/haribo-push-up) by launching a new limited-edition single-flavor version of the treat in Watermelon. The new gummies arrive in an enticing light-pink color and will join the brand's other single-flavor variations including Blue-Raspberry and Pineapple. In addition, the company announced that it will be launching a year-long giveaway event that will send four lucky winners on a vacation to Myrtle Beach, S.C.The prize winners will get to enjoy a week-long trip to one of the most popular beaches in America. For those interested in entering for a chance to win the sweepstakes event, the sign-up is now taking place online through Haribo's website and at select retailers via scannable QR-code displays. Image Credit: Haribo ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 33% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-flavor Gummies:** There is a disruptive innovation opportunity for companies to create and market more single-flavor gummies in unique flavors like watermelon to capitalize on nostalgic and trendy flavors. - **Branded Giveaway Events:** Companies can take advantage of the popularity of branded giveaway events to promote and increase brand recognition in the market to stand out from competitors. - **QR Code Activated Sweepstakes:** QR codes could be used as a catalyst for sweepstakes and giveaway promotions, as they can be used to streamline digital entry into contests, and engagement across digital channels ### Who This Affects Most - **Confectionery:** Confectionery brands can capitalize on the popularity of unique single-flavor gummies, by partnering with social media influencers and leveraging social media presence to increase the product's visibility and promotion. - **Travel & Tourism:** The travel and tourism industry may benefit from branded vacation giveaways to drive sales and customer acquisition in the prime vacation season. - **Marketing & Advertising:** Companies can use QR codes as a cost-effective and innovative way of collecting customer data, analyzing consumer behaviour, and driving online engagement with customers. ## Related on Trend Hunter - [Centennial Gummy Bear Candies](https://www.trendhunter.com/trends/new-haribo-goldbears.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Patriotic Gummy Candies](https://www.trendhunter.com/trends/haribo-red-white-blue-goldbears.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Tropical Gummy Flavors](https://www.trendhunter.com/trends/haribo-tropifrutti.md) - [Fruity Foam-Like Candy Hearts](https://www.trendhunter.com/trends/haribo-berry-hearts.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Cloud-Like Gummy Candies](https://www.trendhunter.com/trends/haribo-berry-clouds.md) - [Football-Themed Gummy Candies](https://www.trendhunter.com/trends/haribo-football-mix.md)