# Beer-Backed Barley Milks Molson Coors Recently Debuted a Barley Milk Beverage Called 'Golden Wing' By Grace Mahas | Published 2022-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-wing References: [goldenwingofficial](https://goldenwingofficial.com/)  [Molson Coors](https://www.trendhunter.com/trends/beer-drops) is leveraging its knowledge of grains to expand into a whole new beverage territory with the launch of the [Golden Wing](https://www.trendhunter.com/trends/molson-coors-santa) barely milk product. The new beverage is a non-alcohol plant-based milk that will sit in the dairy aisle. Golden Wing is made with five all-natural ingredients, including non-GMO barley grown by Coors' barley farmers. It is now available at Sprouts and [Whole Foods](https://www.trendhunter.com/trends/unsweetened-coconut). According to the brand, "Golden Wing has a malty sweetness reminiscent of milk leftover in a bowl of cereal. With a simple ingredient bill of water, barley, sunflower oil, pink Himalayan salt and shiitake mushroom extract, the milk tastes natural without being overly sweet or astringent." Moreover, the beverage is 60% less sugar, 50% more calcium, and twice as much vitamin D compared to traditional 2% milk. Image Credit: Molson Coors ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 44% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milks:** Molson Coors entry to the dairy alternative segment with barley milk presents opportunities to develop more plant-based milk options. - **Sustainable Farming:** The use of non-GMO barley grown by Coors' barley farmers for the production of barley milk creates an opportunity for the development of sustainable farming practices. - **Healthy Beverages:** Golden Wing barley milk's nutritional value presents opportunities for the development of healthier beverages that address health concerns over sugar intake. ### Sectors Adopting This - **Food and Beverage:** Molson Coors' entry into the plant-based milk sector is an opportunity for innovation in the food and beverage industry. - **Agriculture:** The growth in demand for sustainable farming and non-GMO produce presents opportunities for innovation in the agriculture industry. - **Health and Wellness:** Golden Wing barley milk's nutritional benefits create an opportunity for innovative and healthy products within the health and wellness industry. ## Related on Trend Hunter - [Beer Brand Barley Milks](https://www.trendhunter.com/trends/barley-milks.md) - [Malt-Based Beverage Products](https://www.trendhunter.com/trends/soufflet-malt.md) - [Whole-Roasted Alt Milks](https://www.trendhunter.com/trends/whole-moon.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Functional Barley Beverages](https://www.trendhunter.com/trends/barley-water.md) - [Plant-Based Whole Milks](https://www.trendhunter.com/trends/plantbased-whole-milk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md)