# Celebratory Golden Watch Designs G-SHOCK Releases a Design to Celebrate the Lunar New Year By Kalin Ned | Published 2023-01-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/golden-watch-design References: [highsnobiety](https://www.highsnobiety.com/p/g-shock-year-of-the-rabbit/) Celebrated timepiece brand G-SHOCK is marking the coming Lunar New [Year](https://www.trendhunter.com/trends/alexander-wang-2024) with a striking golden watch design that takes on the silhouette of the [MT-G](https://www.trendhunter.com/trends/mtgb4000) timepiece, which is known as "one of the brand's most iconic flagship pieces." Marking the Year of the Rabbit, this G-SHOCK golden watch design is surely a great addition to any timepiece collection. The model features top-quality stainless steel and carbon steel. The brand was meticulous with the detailing, as well, which shows off its expert craftsmanship. The upper is outfitted in eye-catching golden tones that are intended to "bring the moon rabbit motif and lunar pattern to life." The 2023 G-SHOCK Lunar New Year timepiece is part of an annual celebration the company marks every year. Image Credit: G-SHOCK ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 66% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What's Driving This Trend - **Golden Timepieces:** More and more timepiece brands are releasing limited edition gold watches for special occasions such as the Lunar New Year, creating a niche market for luxury collectors. - **Detailed Craftsmanship:** There is a growing trend towards showcasing expert craftsmanship in timepiece design, with brands dedicating more attention to the intricate details and finishing of their products. - **Annual Celebrations:** Timepiece companies are increasingly recognizing the importance of cultural celebrations and creating unique designs to commemorate them, strengthening their brand and customer loyalty. ### Who This Affects Most - **Luxury Watches:** High-end watchmakers can capitalize on the trend of creating exclusive, limited-edition timepieces for special occasions, such as the Lunar New Year, to cater to collectors and enthusiasts. - **Fine Jewelry:** Fine jewelry brands can expand their product lines by producing exclusive, high-end timepiece collections with expert craftsmanship and intricate details to cater to luxury consumers. - **Fashion Design:** Fashion designers and brands can partner with timepiece companies to release exclusive collections or collaborations that infuse their unique design aesthetic into traditional watchmaking, creating disruptive fashion-forward timepieces. ## Related on Trend Hunter - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/super-seville.md) - [Exclusive Zodiac-Inspired Timepieces](https://www.trendhunter.com/trends/exclusive-zodiacinspired-timepieces.md) - [Artful Patterned Watches](https://www.trendhunter.com/trends/mrgb2000kt3a.md) - [AI-Trained Golden Watch Designs](https://www.trendhunter.com/trends/gd001.md) - [Lunar New Year-Celebrating Timepieces](https://www.trendhunter.com/trends/year-of-the-snake1.md) - [Lunar New Year-Honoring Watches](https://www.trendhunter.com/trends/breguet.md) - [Equestrian New Year Timepieces](https://www.trendhunter.com/trends/longines-master-collection-moonphase-year-of-the-horse.md)