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# Mock Interactive Videos
Namie Amuro's Golden Touch Music Video Simulates Interactivity

By Laura McQuarrie | Published 2015-06-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-touch
References: [japantrends](http://www.japantrends.com/namie-amuros-interactive-music-video-golden-touch/) & [dimension-point.jp](http://dimension-point.jp/amuro/_genic/)

Golden Touch is the first music video off of Japanese singer Namie Amuro's new album '_genic.' As well as having entertaining visuals, the pop idol's video promises an "[interactive](https://www.trendhunter.com/trends/samsung-ads-gamebreaks)" element.

At the beginning of the music video, viewers are made aware of a dot at the center of the screen that they are instructed to "Keep touching while watching." Once a finger has been pressed to the screen of some sort of media-viewing device, the video makes the action happen around the finger. This includes making it seem as though a viewer's [finger had the power](https://www.trendhunter.com/trends/voxelite) to topple a card tower, launch a slingshot or light candles.

Although the video will continue to play whether or not you place your finger on the screen, it's a fun way to enjoy the song, especially while hearing lyrics that say: "You've got the touch."

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 15% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Music Videos:** Opportunity for artists to engage their audience through interactive elements in music videos.
- **Virtual Touch Technology:** Potential for development of technology that simulates physical touch in digital media.
- **Immersive Visual Experiences:** Demand for captivating and interactive visuals in music videos to enhance user engagement.

### Sectors Adopting This

- **Music Industry:** Opportunity for musicians and labels to differentiate themselves by creating interactive music videos.
- **Technology Industry:** Potential for tech companies to create innovative virtual touch technologies for various applications.
- **Entertainment Industry:** Demand for immersive visual experiences in music videos opens up new opportunities for production companies and visual effects studios.

## Related on Trend Hunter

- [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md)
- [Finger-Focused Dancing Video Games](https://www.trendhunter.com/trends/orb-finger-dance-machine.md)
- [Gesture-Controlled Apps](https://www.trendhunter.com/trends/spatial-touch.md)
- [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md)
- [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md)
- [Interactive Music Fitness Tools](https://www.trendhunter.com/trends/music-boxing-machine.md)
- [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md)
- [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)
- [Touchless Interaction Platforms](https://www.trendhunter.com/trends/phantomy-software.md)
