# Sunny Landscape Packaging The Golden Road Brewing Branding Makes You Long for California By Susan Keefe | Published 2012-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-road References: [thedieline](http://www.thedieline.com/blog/2012/1/16/golden-road-brewing-launched-cans.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [gamutsf](http://gamutsf.com/) [Golden Road](https://www.trendhunter.com/trends/summer-beer-cocktail) Brewing recently unveiled the company’s new 16 ounce pint cans. The Los Angeles-based craft brewery landed a plum distribution deal with [Whole Foods](https://www.trendhunter.com/trends/teakoe) and other specialty shops. To help design the 16 ounce pint cans and give the brand a fresh new look, Golden Road turned to the creative minds at the design firm Gamut. Together they created a beautiful container that is not just aesthetically appealing, it also keeps the brew at its best. The cans feature photography from by a local Echo Art artist. Dressed as the landmark of the Los Angeles craft brewing scene, the Golden Road cans evoke a relaxed boho feel. Full of homey comfort and California charm, the packaging will ensure you can feel the warm west coast sun on your shoulders with a mere glance. Sweet, simple and highly engaging, the Golden Road cans make you long for the sun, sand and surf that Cali is famous for. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Beer Packaging:** Exploring unique designs and materials for craft beer packaging to stand out on shelves and appeal to consumers. - **Brand Refresh:** Revamping branding and packaging design to appeal to a new generation of consumers while still maintaining a company's core values. - **Local Artistic Collaboration:** Working with local artists to feature their work on product packaging for a unique and authentic touch. ### Who This Affects Most - **Craft Beer Industry:** The craft beer industry can differentiate itself by innovating with new designs and materials for beer packaging. - **Design Agency Industry:** Design agencies can expand their services and provide companies with branding and packaging design refreshes. - **Local Art Industry:** Local artists can find opportunities to work with businesses and showcase their work on product packaging for exposure and revenue. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md)