# Low-ABV Mango Ales Golden Road Brewing's Mango Cart Takes Cues from LA Fruit Vendors By Laura McQuarrie | Published 2020-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-road-brewing-wheat-ale References: [adweek](https://www.adweek.com/brand-marketing/anheuser-busch-adds-4-beers-to-growing-low-alcohol-portfolio/) & [goldenroad.la](https://www.goldenroad.la/beers/mango-cart) Mango Cart, Melon Cart and Pineapple Cart form a series of [Golden Road Brewing](https://www.trendhunter.com/trends/mango-achiote-chicken-pizza) beers inspired by the iconic fruit cart vendors of Los Angeles. Like the other kinds in the series, the mango wheat ale comes in at just 4% ABV and takes the form of a [light and crisp wheat ale](https://www.trendhunter.com/trends/zero-gravity-af) that's bursting with fruity flavors and aromas. The demand for no- and [low-alcohol products](https://www.trendhunter.com/trends/chilly-ones-beer) is being driven by the fact that people are simply drinking less, which ties into moderation in general when it comes to leading a life of health and wellness. Image Credit: Golden Road Brewing ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-alcohol Beverages:** Golden Road Brewing's Mango Cart demonstrates the growing trend of low-ABV beverages, catering to consumers who are seeking lighter options. - **Fruit-inspired Beers:** The Fruit Cart series by Golden Road Brewing taps into the trend of fruit-inspired beers, providing an innovative flavor experience for craft beer enthusiasts. - **Moderation Lifestyle:** The rise in demand for low-ABV products reflects the trend towards moderation in alcohol consumption and a focus on health and wellness. ### Where This Applies - **Craft Beer:** Craft breweries have the opportunity to explore and create unique low-alcohol beverages, like Golden Road Brewing's Mango Cart, to cater to health-conscious consumers. - **Alcoholic Beverage:** The trend towards low-ABV options presents an innovation opportunity for the alcoholic beverage industry to expand their product lines and reach a wider audience. - **Health and Wellness:** The growing popularity of low-ABV beverages aligns with the health and wellness industry, allowing for the development of more health-conscious drink options. ## Related on Trend Hunter - [Low-Alcohol Gose Beers](https://www.trendhunter.com/trends/low-alcohol-gose.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Summer Beer Cocktails](https://www.trendhunter.com/trends/summer-beer-cocktail.md) - [Mango-Topped Brewery Pizzas](https://www.trendhunter.com/trends/mango-achiote-chicken-pizza.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Fruity Low-ABV Beverages](https://www.trendhunter.com/trends/the-boston-beer-company-1.md)