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# Perfect Proportion Finders
This Design Tool Identifies the Golden Ratio in Nature

By Charlotte Joyce Kidd | Published 2015-09-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-ratio-in-nature
References: [design-milk](http://design-milk.com/find-perfect-proportions-wherever-go/) & [areaware](http://www.areaware.com/products/golden-section-finder?variant=2913111876)

With this unique tool, designers, artists, scientists and other curious minds can find the golden ratio in nature, everyday objects and the world around them.

The golden ratio is a mathematical proportion that is believed to be more aesthetically pleasing than any other geometrical configuration. It's also a fascinating concept because of the appearance of the golden ratio in nature. The golden ratio applies to the [spiral patterns in leaves and petals](https://www.trendhunter.com/trends/supernatural), like those of an artichoke or a rose, and to the insides of natural objects like sea shells.

This handy [translucent tool](https://www.trendhunter.com/trends/archiscale) can be held up to any object or image to identify its possible golden ratio patterns. The design tool comes in yellow or a more transparent blue. Determining why we as humans are attracted to certain shapes or colors more than others can be extremely beneficial in design, marketing and psychology.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 55% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Golden Ratio Patterns:** Discovering and incorporating golden ratio patterns in design can create visually appealing and aesthetically pleasing products.
- **Nature-inspired Design:** Drawing inspiration from the appearance of the golden ratio in nature can lead to innovative and captivating design solutions.
- **Aesthetic Psychology:** Understanding why humans are attracted to certain shapes and colors can provide valuable insights for marketing and psychology professionals.

### Industries Being Reshaped

- **Graphic Design:** Incorporating golden ratio patterns in graphic design can elevate the visual appeal and impact of marketing materials and brand identities.
- **Product Design:** Applying nature-inspired design principles, such as the golden ratio, in product design can create visually harmonious and attractive products.
- **Art:** Exploring the golden ratio in art can open up new avenues for creating captivating and thought-provoking artistic expressions.

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